戛纳狮 - 产品设计类 - B04组 全场大奖 戛纳狮 - 促销类 - B05组 金奖 戛纳狮 - 促销类 - A10组 银奖 最新的付费电话现在被平均6000次用于非呼叫操作。这是人们如何看待和与付费电话互动的关键变化——它为过时的技术增加了一个全新的维度，并完全改变了它在社会中的角色。这一倡议加强了对Une作为一个品牌的感知，致力于提高哥伦比亚人的生活质量和国家的现代化。如果这种技术被移植到其他国家和地区，而且拥有大量的无银行人口，这种技术的潜力是巨大的。 PAYPHONE BANK TIGO-UNE | GREY COLOMBIA | 2017Product Design - B04 Integration of Technology in Daily Life Outcome The updated pay phones are now being used an average 6,000 times for non-call operations. This is a crucial change in how people look at and interact with Payphones—it adds a whole new dimension to an outdated technology and totally transforms its role in society. This initiative reinforces the perception of Une as a brand devoted to improving the quality of life of Colombians and the modernization of the country. The potential of this technology if it were to be implanted in other countries and territories with large unbanked populations is huge.   Execution When a users punches in the code #555, the central VARS system takes over the pay phone. After that, the user needs to enter his ID number to access his Payphone Bank Account. The menus are voice activated and allow the user to execute various operations, such as adding coins to his micro-savings account, paying in installments, buying public transport tickets in the form of SMS, paying for utility bills or recharging data plans. The updated pay phones are now being used an average 6,000 times a month to take advantage of the new services.   Implementation An Asterisk-based central Voice Activated Response System was designed to control 13,000 pay phones across Colombia via DTMF tones. This allows outdated pay phones to acquire new micro-saving functions with no need for hardware interventions. Users' accounts were linked to their mobile phone numbers, which allows them to receive SMS with