‘The Problem is Not Seeing the Problem’ is a powerful film that serves as a stark reminder that the advertising industry has a long way to go to remove sexist, racist and false stereotypes from its output.The two minute film shows mocked up auditions for actors, playing typical roles such as cornershop vendors, tired mothers and useless dads. Each short scene cycles through familiar tropes, before revealing the actors' true feelings regarding these roles, and the work they'd like to produce instead.The film was was created by MullenLowe London for the Unstereotype Alliance, the industry-led initiative convened by UN Women - the lead UN agency on gender equality & woman’s rights.CreditsAgency: MullenLowe London, IPGJose Miguel Sokoloff | CCOAlex Okada | Global Creative DirectorJorge Eliecer Pinto & Juan Pablo Maldonado | Creative TeamHelen Bell | Unilever COOLiann Al-Chami | Global Business DirectorAyesha Walawalkar | Global Planning DirectorMarina Damato | Global Account ManagerSafae Bouazz | Global Account ExecutiveLuke Judlin | ProducerTrudy Waldon | Director of Integrated ProductionRob Hare | DesignerProduction Company: Snapper FilmsDirector: Joanna BaileyExecutive Producer: Helen HadfieldLine Producer: Rosie PikeEdit: SpeadeEditor | Sam SneadeEdit assistant | Sam AllenSound | WaveSound Designer | Ed DownhamBen Tomlin | Head of Integrated ProductionJenn Saunders | ProductionMusic Agency | SixtyFour MusicMusic Supervisor | Joe RiceComposer | KLANGTrack Title | 'Alliance'VFX: The MillExecutive Producer: Colin OatenProduction Coordinator: Dan Crozier2D Lead Artist: James PrattColour: The MillColourist: Seamus O'KaneColour Producer: Charlie Morris