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丰业银行: 27.8% 最公平的折扣由Carne Grey网络
案例简介：
丰业银行: 27.8% 最公平的折扣由Carne Grey网络
案例简介：
Scotiabank: 27.8% The Fairest Discount by Carne Grey Network
案例简介：
Scotiabank: 27.8% The Fairest Discount by Carne Grey Network
案例简介：
丰业银行: 27.8% 最公平的折扣由Carne Grey网络
暂无简介
Scotiabank: 27.8% The Fairest Discount by Carne Grey Network
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Perú is one of the worst-ranked countries with respect to the gender wage gap in South America. The actual wage gap is 27.8%.To spark a conversation about this topic Scotiabank and Carne Network Grey created a campaign using that same percentage women don't receive, and made it into a discount just for women's day.Women were encouraged to use their Scotiabank cards at affiliated businesses. The campaign was communicated through digital media, and through affiliated businesses.CreditsAgency: Carne Network GreyCreative Directors: Jose Rivera y Pierola / Piero OliveriCopywriter/Art Director: Joaquín BelaundeCopywriter/Art Director: Frank MartíAccount Team: Ivanna Chavez / Vannesa GrahamAgency Producers: Kathy Santillana / Renzo MerkProduction Company:FértilDirector: Santiago ChávezProducers: Tarek Kahhat, Matías MendelevichAudio Company: Sordo
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