案例简介：挑战 北京三里屯村由两个开放的商业社区组成 -- 南村和北村。 时髦的游客聚集在南方，后来北方建成了。因为北方被一条街隔开，我们面临的挑战是如何吸引更多的人去北方村庄。 解决方案 我们在整个村庄的北部和南部放置了真实尺寸的恐龙化石，我们的 XXL 关键视觉广告牌与交互式增强现实 (AR) 相连。为了探索隐藏在村庄南部和北部的恐龙，游客所要做的就是找到广告牌，并将他们的移动设备对准它，看看 XXL 恐龙的行动。 通过 teasers 、 POSM 和现场工作人员，游客被指导如何在他们的移动设备上下载 “让我们玩 XXL” 应用程序。他们所需要做的就是把他们的移动设备对准广告牌，召唤各种巨大的 3D 恐龙，他们能够创造性地添加设计和改变颜色。有 6 种特定类型的恐龙分布在村庄的北部和南部，如果游客想收集它们, 他们还需要探索北部村庄，结果这导致了更多的人群。在所有 6 种类型都被收集后，他们可以兑换三里屯村的 “XXL 包” 来随身携带，这进一步增强了 XXL 的乐趣体验。

案例简介：Challenge Beijing Sanlitun Village consists of two open business communities – Village South and Village North. The fashionable visitors gather in the South and later the North was built. Because the North is separated by a street, our challenge was how to draw more people to Village North. Solution We placed real life size dinosaur fossils throughout Village North and South and our XXL key visual billboards linked up with interactive augmented reality (AR). To explore the dinosaurs hidden in Village South and North, all the visitors had to do was to find the billboards and aim their mobile devices at it to see the XXL dinosaur actions. Through teasers, POSM and on-site staff members, visitors were guided on how to download the “Let’s Play XXL” APP on their mobile devices. All they need to do was to aim their mobile devices on the billboards to summon all kinds of giant 3D dinosaurs, and they are able to creatively add designs and change colors. There are 6 specific types of dinosaurs which were distributed around Village North and South, and if visitors wish to collect them all, they need to also explore Village North and as a result this drove more crowds there. After all 6 types were collected, they could redeem the Sanlitun Village ‘XXL Bag” to take with them, and this further enhanced the XXL fun experience.

三里屯Let's play XXL黄金周互动案例

案例简介：挑战 北京三里屯村由两个开放的商业社区组成 -- 南村和北村。 时髦的游客聚集在南方，后来北方建成了。因为北方被一条街隔开，我们面临的挑战是如何吸引更多的人去北方村庄。 解决方案 我们在整个村庄的北部和南部放置了真实尺寸的恐龙化石，我们的 XXL 关键视觉广告牌与交互式增强现实 (AR) 相连。为了探索隐藏在村庄南部和北部的恐龙，游客所要做的就是找到广告牌，并将他们的移动设备对准它，看看 XXL 恐龙的行动。 通过 teasers 、 POSM 和现场工作人员，游客被指导如何在他们的移动设备上下载 “让我们玩 XXL” 应用程序。他们所需要做的就是把他们的移动设备对准广告牌，召唤各种巨大的 3D 恐龙，他们能够创造性地添加设计和改变颜色。有 6 种特定类型的恐龙分布在村庄的北部和南部，如果游客想收集它们, 他们还需要探索北部村庄，结果这导致了更多的人群。在所有 6 种类型都被收集后，他们可以兑换三里屯村的 “XXL 包” 来随身携带，这进一步增强了 XXL 的乐趣体验。

三里屯Let's play XXL黄金周互动案例

案例简介：Challenge Beijing Sanlitun Village consists of two open business communities – Village South and Village North. The fashionable visitors gather in the South and later the North was built. Because the North is separated by a street, our challenge was how to draw more people to Village North. Solution We placed real life size dinosaur fossils throughout Village North and South and our XXL key visual billboards linked up with interactive augmented reality (AR). To explore the dinosaurs hidden in Village South and North, all the visitors had to do was to find the billboards and aim their mobile devices at it to see the XXL dinosaur actions. Through teasers, POSM and on-site staff members, visitors were guided on how to download the “Let’s Play XXL” APP on their mobile devices. All they need to do was to aim their mobile devices on the billboards to summon all kinds of giant 3D dinosaurs, and they are able to creatively add designs and change colors. There are 6 specific types of dinosaurs which were distributed around Village North and South, and if visitors wish to collect them all, they need to also explore Village North and as a result this drove more crowds there. After all 6 types were collected, they could redeem the Sanlitun Village ‘XXL Bag” to take with them, and this further enhanced the XXL fun experience.

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三里屯Let's play XXL黄金周互动案例

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