Demolition Team|短视频,海报/平面|广告营销案例【ADGuider广告指南】

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拆除队

案例简介：如果一个拆迁小组在没有事先通知的情况下出现在你的地址上，工人们声称他们的工作是拆除你的房子，建造一个市政蓄水池，你会有什么反应？这就是几个丹麦公民在一个阳光明媚的周六早上所经历的。他们不知道的是，荒谬的情况是一个由隐藏的电影摄制组在摄像机上拍摄的设置。该设置由 Mellemfolkeligt Samvirke (ActionAid International 的成员) 完成。这个想法是通过让人们亲身体验侵犯土地的行为来传播对非洲土地盗窃的认识，同时问: 你会接受吗？

拆除队

案例简介：How would you react, if a demolition team showed up at your address without prior notice, and the workers claimed that their job was to tear down your house and construct a municipal reservoir for water? That was what a few danish citizens experienced on a sunny saturday morning. What they didn't know was that the absurd situation was a setup that would be captured on camera by a hidden film crew. The setup was done by Mellemfolkeligt Samvirke (a member of ActionAid International). The idea was to spread awareness about land theft in Africa by letting people experience the violation first hand while asking: Would you accept this?