本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
Ouigo: Rosapark的交通拥堵
案例简介：
Ouigo: Rosapark的交通拥堵
案例简介：
Ouigo: Traffic Jam by Rosapark
案例简介：
Ouigo: Traffic Jam by Rosapark
案例简介：
Ouigo: Rosapark的交通拥堵
暂无简介
Ouigo: Traffic Jam by Rosapark
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
7 years after it started operating, France’s low-cost train service TGV Ouigo offers the possibility of traveling all over France by high-speed train at discount prices. This past July, Ouigo inaugurated its new Paris-Lyon line, from city center to city center in only two hours, with a new brand promise of "smart travel" in France at high speed and low costs. For the occasion, Ouigo and Rosapark once again joined forces to launch a new campaign: 'Traffic Jam'. Since 10 August, motorists taking the road between Paris and Lyon might have come across an unusual new activation, created by Ouigo’s agency Rosapark, on the back of one of 200 trucks. A new outdoor campaign that aims to surprise and playfully pokes fun at drivers stuck in traffic jams, while calling attention to Ouigo’s low prices. The communication campaign also popped up in cars through messages relayed on Waze.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
