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狩猎或被猎杀
案例简介：战略 我们想达到一个主流目标，这个目标习惯于在互联网上观看活动并与他们互动，并通过社交媒体联系到他们: Facebook 、 Instagram 、 Twitter 和 YouTube。 相关性 猎杀或被猎杀是第一部用纹身制作的动画短片。一个由宣传片提供的品牌内容动作，人们被要求在短片的框架部分纹身。候选人通过社交媒体被召集到一个网站上，在那里他们可以用他们的个人数据加入这个项目。一周后，它达到了 1600 名候选人，其中 120 人被选中纹身。一个在我们参与者皮肤上永远持续的宣传片。 结果 在第一周，500 000 次观看，22 000 次影响，最少的当地投资和观众的积极感觉 “为用一点血和皮肤与贾格尔创造历史感到自豪”，当然, 我们实现了 Jagermeister 的目标和任何广告商的梦想: 让他们的目标永远纹身品牌。 概要 随着销售额增长 1,600%，Jagermeister 成为了当下的饮料。我们的挑战是把那杯酒变成一个无法忘记的传奇。 活动描述 为了实现这一点，我们必须做一些实际上不可能从目标的头脑和皮肤上抹去的事情。所以我们创作了第一部由真实纹身制作的动画短片。我们称之为狩猎或被猎杀，因为它定义了品牌想要传达的精神。 执行 第一步: 通过我们的社交媒体平台寻找皮肤，我们寻找那些想在 Jagermeister 的地方纹身的人。在不到一周的时间里，超过 1,600 人想成为这个项目的一部分。仅仅在我们铸造后 7 天，就选择了 120 张皮肤。第二步: 纹身插画师团队将故事板变成了可以纹身的框架，Ondo 纹身巴塞罗那是欧洲最好的纹身研究之一, 接受了将设计印在目标皮肤上的挑战。1 帧 = 1 纹身步骤 3: 在制作纹身 28 天后，这部电影已经准备好了。我们在一个独家活动中推出了它: 只有纹身的人可以帮忙。那天晚上，我们在社交媒体上上传了这部电影。第二天，每个人都在谈论它。
狩猎或被猎杀
案例简介：Strategy We wanted to reach a mainstream target, who is used to watching campaigns on the internet and interacting with them, and reached them through Social Media: Facebook, Instagram, Twitter and YouTube. Relevancy Hunt or be hunted is the first animated short film made with tattoos. A branded content action fed by a promo where people were asked to get tattooed a frame part of the short film. Candidates were called through social media leading to a website where they were able to join the project with their personal data. After one week it reached 1600 candidates, 120 were chosen among them to be tattooed. A promo that’s going to last forever on our participant’s skins. Outcome 4 500 000 views during the first week22 000 000 impacts with minimum local investmentAnd a positive feeling from the audience “proud of making history with jagger with a bit of blood and skin”And of course, we achieved Jagermeister’s goal and the dream of any advertiser: Having their target tattooing the brand forever. Synopsis With a sales increase of 1,600%, Jagermeister had become the drink of the moment. And our challenge was to turn that drink into a legend impossible to forget. Campaign Description In order to achieve this, we had to do something that would be literally impossible to erase from our target’s mind and skin. So we created the first animated short film made by real tattoos. We called it Hunt or be Hunted as it defined the spirit that the brand wanted to communicate. Execution STEP 1: LOOKING FOR SKINSThrough our social media platforms, we looked for people who wanted to get a tattoo of a frame of the Jagermeister’s spot. In less than a week, more than 1,600 people wanted to be a part of the project. Only 7 days after our casting, 120 skins were chosen. STEP 2: THE TATTOOSA team of illustrators turned the storyboard into frames that could be tattooed, and Ondo Tattoo Barcelona, one of the best tattoo studies in Europe, accepted the challenge of inking the designs onto our target’s skin. 1 FRAME = 1 TATTOOSTEP 3: THE PREMIEREAfter 28 days of making tattoos, the film was ready to be shown.We launched it in an exclusive event: only tatooed people could assist.That night, we uploaded the film on social media. And the day after, everybody was talking about it.
Hunt Or Be Hunted
案例简介：战略 我们想达到一个主流目标，这个目标习惯于在互联网上观看活动并与他们互动，并通过社交媒体联系到他们: Facebook 、 Instagram 、 Twitter 和 YouTube。 相关性 猎杀或被猎杀是第一部用纹身制作的动画短片。一个由宣传片提供的品牌内容动作，人们被要求在短片的框架部分纹身。候选人通过社交媒体被召集到一个网站上，在那里他们可以用他们的个人数据加入这个项目。一周后，它达到了 1600 名候选人，其中 120 人被选中纹身。一个在我们参与者皮肤上永远持续的宣传片。 结果 在第一周，500 000 次观看，22 000 次影响，最少的当地投资和观众的积极感觉 “为用一点血和皮肤与贾格尔创造历史感到自豪”，当然, 我们实现了 Jagermeister 的目标和任何广告商的梦想: 让他们的目标永远纹身品牌。 概要 随着销售额增长 1,600%，Jagermeister 成为了当下的饮料。我们的挑战是把那杯酒变成一个无法忘记的传奇。 活动描述 为了实现这一点，我们必须做一些实际上不可能从目标的头脑和皮肤上抹去的事情。所以我们创作了第一部由真实纹身制作的动画短片。我们称之为狩猎或被猎杀，因为它定义了品牌想要传达的精神。 执行 第一步: 通过我们的社交媒体平台寻找皮肤，我们寻找那些想在 Jagermeister 的地方纹身的人。在不到一周的时间里，超过 1,600 人想成为这个项目的一部分。仅仅在我们铸造后 7 天，就选择了 120 张皮肤。第二步: 纹身插画师团队将故事板变成了可以纹身的框架，Ondo 纹身巴塞罗那是欧洲最好的纹身研究之一, 接受了将设计印在目标皮肤上的挑战。1 帧 = 1 纹身步骤 3: 在制作纹身 28 天后，这部电影已经准备好了。我们在一个独家活动中推出了它: 只有纹身的人可以帮忙。那天晚上，我们在社交媒体上上传了这部电影。第二天，每个人都在谈论它。
Hunt Or Be Hunted
案例简介：Strategy We wanted to reach a mainstream target, who is used to watching campaigns on the internet and interacting with them, and reached them through Social Media: Facebook, Instagram, Twitter and YouTube. Relevancy Hunt or be hunted is the first animated short film made with tattoos. A branded content action fed by a promo where people were asked to get tattooed a frame part of the short film. Candidates were called through social media leading to a website where they were able to join the project with their personal data. After one week it reached 1600 candidates, 120 were chosen among them to be tattooed. A promo that’s going to last forever on our participant’s skins. Outcome 4 500 000 views during the first week22 000 000 impacts with minimum local investmentAnd a positive feeling from the audience “proud of making history with jagger with a bit of blood and skin”And of course, we achieved Jagermeister’s goal and the dream of any advertiser: Having their target tattooing the brand forever. Synopsis With a sales increase of 1,600%, Jagermeister had become the drink of the moment. And our challenge was to turn that drink into a legend impossible to forget. Campaign Description In order to achieve this, we had to do something that would be literally impossible to erase from our target’s mind and skin. So we created the first animated short film made by real tattoos. We called it Hunt or be Hunted as it defined the spirit that the brand wanted to communicate. Execution STEP 1: LOOKING FOR SKINSThrough our social media platforms, we looked for people who wanted to get a tattoo of a frame of the Jagermeister’s spot. In less than a week, more than 1,600 people wanted to be a part of the project. Only 7 days after our casting, 120 skins were chosen. STEP 2: THE TATTOOSA team of illustrators turned the storyboard into frames that could be tattooed, and Ondo Tattoo Barcelona, one of the best tattoo studies in Europe, accepted the challenge of inking the designs onto our target’s skin. 1 FRAME = 1 TATTOOSTEP 3: THE PREMIEREAfter 28 days of making tattoos, the film was ready to be shown.We launched it in an exclusive event: only tatooed people could assist.That night, we uploaded the film on social media. And the day after, everybody was talking about it.
狩猎或被猎杀
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Hunt Or Be Hunted
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