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广告太多了!
案例简介：在 1970 年代，人们每天看到和听到 500 个广告。2005 年，这一数字增加到 5,000。即使在那时，人们觉得这有点过分了。但是根据福布斯 2017 的统计，我们现在每天都受到 10,000 多个广告的攻击，而且每天都有更多的广告出现。广告信息淹没在彼此的信息流中，所以超过 90% 的广告信息被忽视。这就是我们想向广告商展示的问题。以及今天做一些非标准的、引人注目的和高质量的事情是多么重要的事实。
广告太多了!
案例简介：In the 1970s, people saw and heard about 500 advertisements every day. In 2005, this number increased to 5 thousand. And even then it seemed to people that this was overkill. But according to Forbes statistics for 2017, we are daily attacked now by more than 10,000 ads, and there appear more of them every day. Advertising messages drown in each other's information flow, so more than 90% of them are unnoticed. This is the problem we wanted to demonstrate to advertisers. As well the fact of how important it is today to do something non-standard, noticeable and high quality.
Too many ads!
案例简介：在 1970 年代，人们每天看到和听到 500 个广告。2005 年，这一数字增加到 5,000。即使在那时，人们觉得这有点过分了。但是根据福布斯 2017 的统计，我们现在每天都受到 10,000 多个广告的攻击，而且每天都有更多的广告出现。广告信息淹没在彼此的信息流中，所以超过 90% 的广告信息被忽视。这就是我们想向广告商展示的问题。以及今天做一些非标准的、引人注目的和高质量的事情是多么重要的事实。
Too many ads!
案例简介：In the 1970s, people saw and heard about 500 advertisements every day. In 2005, this number increased to 5 thousand. And even then it seemed to people that this was overkill. But according to Forbes statistics for 2017, we are daily attacked now by more than 10,000 ads, and there appear more of them every day. Advertising messages drown in each other's information flow, so more than 90% of them are unnoticed. This is the problem we wanted to demonstrate to advertisers. As well the fact of how important it is today to do something non-standard, noticeable and high quality.
广告太多了!
暂无简介
Too many ads!
暂无简介
基本信息
- 广告战役： #Jekyll & Hyde agency-平面-4a02#
- 广告品牌： Jekyll & Hyde agency
- 发布日期： 2019-02-01
- 行业领域： 珠宝首饰 , 穿着/装扮
- 媒体类别： 图文
- 广告语言： 英语
- 媒介平台： 网络
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创作者
案例详情
About 10,000 advertisements surround a person every day. Only 7 of them remain in our memory. - Don’t let your advertising pass by Every minute a person is attacked by 10 times more advertising than s/he is able to notice. - Don’t let your advertising pass by.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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