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深海潜水
案例简介：随着国际足联世界杯热潮的爆发，一场新的全球整合营销活动将 Powerade 与这一行动联系在一起。SapientNitro 为可口可乐公司开发的这项运动不仅在内容上，而且在技术用途上都是新颖的。该活动将在 20 mar 个市场展开，包括欧洲、拉丁美洲和美国。新的 Powerade 微型网站- http://www.youtube.com/powerade -使用数字电影，这是一个现实生活、动画和观众的行动都指导故事过程的领域。使用 “深度潜水” 技术，观众可以与电影互动，并找到他们可以在足球比赛故事中看到每个角色的内心和身体的点。指定的框架被称为 “思维屏幕”，具有可点击的区域，可以在每个玩家的心理内部提供一个外观。由于每个人的想象力不同，这些思维屏幕看起来和感觉都非常不同，并且以不同的电影风格展示，有些是动画的，有些不是。深潜是一种相对较新的技术，在广告中只使用了几次。这是第一次在动画电影中使用它。例如，在一次深潜中，当用户点击数字电影中的一颗汗水时，三维科学允许他们跟踪一颗液体穿过身体, 展示其在器官功能、营养传递等方面的目的。当汗水慢慢从球员的手上滴下时,展示了重要的营养损失，并提供了 Powerade 营养补充的提示。视频继续展示了用 Powerade 补水是如何改变你和你的游戏的，从一个沮丧、咄咄逼人的玩家变成一个在球场上恢复活力、重新组合的激情力量。
深海潜水
案例简介：As FIFA World Cup fever takes hold, a new global integrated marketing campaign connecting Powerade to the action was unveiled today. The campaign, developed for The Coca-Cola Company by SapientNitro is novel not only in its content, but also in the technology is uses. The campaign will launch in 20 markets including Europe, Latin America and the United States. The new Powerade microsite – http://www.youtube.com/powerade - uses Digital Film, a realm where real life, animation, and the actions of the viewer all guide the course of the story. Using “deep-dive” technology, viewers can interact with the movie and find points where they can see inside the minds and bodies of each character in the story about a football match. Designated frames, called “mind screens,” have clickable areas that will provide a look inside the psyche of each player. As every person’s imagination is different, these mind screens look and feel incredibly diverse, and be shown in different film styles, some animated, some not. Deep-dive is a relatively new technique that has only been used a few times in adverting. This is the first time it is being used in a film with animation. In one deep dive, for example, when the user clicks a bead of sweat in the digital film, the 3-D science allow them to follow a bead of liquid through the body, demonstrating its purpose in terms of organ function, nutrient delivery, etc. When the sweat slowly drips off a player’s hand, vital nutrient loss is demonstrated and tips for Powerade nutrient replenishment will be provided. The video goes on to show how hydrating with Powerade can change you and your game, from a frustrated, aggressive player to a revitalized, recomposed force of passion on the field.
Deep-Dive
案例简介：随着国际足联世界杯热潮的爆发，一场新的全球整合营销活动将 Powerade 与这一行动联系在一起。SapientNitro 为可口可乐公司开发的这项运动不仅在内容上，而且在技术用途上都是新颖的。该活动将在 20 mar 个市场展开，包括欧洲、拉丁美洲和美国。新的 Powerade 微型网站- http://www.youtube.com/powerade -使用数字电影，这是一个现实生活、动画和观众的行动都指导故事过程的领域。使用 “深度潜水” 技术，观众可以与电影互动，并找到他们可以在足球比赛故事中看到每个角色的内心和身体的点。指定的框架被称为 “思维屏幕”，具有可点击的区域，可以在每个玩家的心理内部提供一个外观。由于每个人的想象力不同，这些思维屏幕看起来和感觉都非常不同，并且以不同的电影风格展示，有些是动画的，有些不是。深潜是一种相对较新的技术，在广告中只使用了几次。这是第一次在动画电影中使用它。例如，在一次深潜中，当用户点击数字电影中的一颗汗水时，三维科学允许他们跟踪一颗液体穿过身体, 展示其在器官功能、营养传递等方面的目的。当汗水慢慢从球员的手上滴下时,展示了重要的营养损失，并提供了 Powerade 营养补充的提示。视频继续展示了用 Powerade 补水是如何改变你和你的游戏的，从一个沮丧、咄咄逼人的玩家变成一个在球场上恢复活力、重新组合的激情力量。
Deep-Dive
案例简介：As FIFA World Cup fever takes hold, a new global integrated marketing campaign connecting Powerade to the action was unveiled today. The campaign, developed for The Coca-Cola Company by SapientNitro is novel not only in its content, but also in the technology is uses. The campaign will launch in 20 markets including Europe, Latin America and the United States. The new Powerade microsite – http://www.youtube.com/powerade - uses Digital Film, a realm where real life, animation, and the actions of the viewer all guide the course of the story. Using “deep-dive” technology, viewers can interact with the movie and find points where they can see inside the minds and bodies of each character in the story about a football match. Designated frames, called “mind screens,” have clickable areas that will provide a look inside the psyche of each player. As every person’s imagination is different, these mind screens look and feel incredibly diverse, and be shown in different film styles, some animated, some not. Deep-dive is a relatively new technique that has only been used a few times in adverting. This is the first time it is being used in a film with animation. In one deep dive, for example, when the user clicks a bead of sweat in the digital film, the 3-D science allow them to follow a bead of liquid through the body, demonstrating its purpose in terms of organ function, nutrient delivery, etc. When the sweat slowly drips off a player’s hand, vital nutrient loss is demonstrated and tips for Powerade nutrient replenishment will be provided. The video goes on to show how hydrating with Powerade can change you and your game, from a frustrated, aggressive player to a revitalized, recomposed force of passion on the field.
深海潜水
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Deep-Dive
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