Powerade Movie - That's Some Kind Of Power|微电影,短视频|广告营销案例【ADGuider广告指南】

Powerade电影-这是某种力量

案例简介：入口摘要洛奇 (Rocky)，布莱恩 (Brian) 的歌，《愤怒的公牛》 (Raging Bull)，鲁迪 (Rudy)，洋基队的骄傲，那里的某人喜欢我-直到他们为您制作了体育传记片，您才成功。客户brieforobjective 该地点存在于两个世界中-两者都以敏锐的观察眼光接近真实性。我们建造了一个酒窖，看起来像现代的西班牙哈林; 闪回序列需要对70年代足球世界进行广泛的视觉研究。这不仅影响了现场的外观-制服的剪裁，俱乐部的徽章，发型，比赛用球标记，体育场的复古外观，受时期启发的标牌-而且还影响了 “有点俗气” 的体育舞蹈和实用，向下-'n'-肮脏的相机技术来实现它们。“光荣的脚” 和 “末日” 的标题艺术受到好莱坞早期史诗电影的启发，并在醋酸纤维上手绘，以反映当时的低fi和精心制作的细节。为了将标语和产品拍摄保持在bodega的视觉语言中，我们制作了一个灯箱标志，可以追溯到该时代的经典店内啤酒广告。简要说明一名青少年运动员走进一家杂货店，买了一瓶Powerade，并留下了主人的人生故事，如果他拥有像Powerade这样强大的东西，那将是什么。bodega的老板通过掌握Powerade的力量而激动不已，讲述了他将如何势不可挡，以至于制作一部关于他的史诗电影。这部电影《光荣的脚》本来可以做到一切-动作，悬念和有史以来最大的结局。

Powerade电影-这是某种力量

案例简介：EntrySummary Rocky, Brian's Song, Raging Bull, Rudy, The Pride of the Yankees, Somebody Up There Likes Me-you haven't made it until they've made a sports biopic about you. ClientBriefOrObjective The spot exists in two worlds—and both were approached with a keen, observational eye for authenticity. We built a bodega to look like modern-day Spanish Harlem; the flashback sequence required an extensive visual study of the world of ’70s soccer. This influenced not only the look of the spot—the cut of the uniforms, club crests, hairstyles, game-ball markings, the vintage look of the stadium, period-inspired signage—but also the “just a bit cheesy” sports choreography and the practical, down-’n’-dirty in-camera techniques to achieve them. The title art for “Glorious Foot” and “The End” was inspired by epic films of early Hollywood, and was hand-painted on acetate to reflect the lo-fi and highly crafted detail of that time. To keep the tagline and the product shot within the visual language of the bodega, we crafted a light-box sign that harkened back to classic in-store beer advertising of the age. BriefExplanation A teen athlete walks into a bodega to buy a bottle of Powerade and leaves with the owner's life story of what would have been if he had something as powerful as Powerade back in his day. The bodega owner, electrified by holding the power of Powerade, recounts how he would have been so unstoppable they would have made an epic movie about him. The film, "Glorious Foot," would have had it all-action, suspense, and the greatest ending of all time.