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《华尔街日报》更好地阅读自己
案例简介：《华尔街日报》需要通过重新建立强有力的、单一的观点并庆祝他们在世界上发挥的独特作用来推动会员增长; 在无休止的、低质量的内容和错误信息的背景下，《华尔街日报》致力于提供高质量的新闻和事实报道。“更好地阅读自己” 的目的是通过讽刺和尖锐的集会呐喊唤醒人们。媒体和消费习惯的弹幕以一种奇妙的方式描绘，它们中的每一个都在相机中优雅地爆炸，并且具有最小的VFX (在这个过度数字化的时代增加了真实性)。
《华尔街日报》更好地阅读自己
案例简介：WSJ needed to drive membership growth by re-establishing a strong, singular point of view and celebrating the unique role they play in the world; against a backdrop of endless, low-quality content and misinformation, the Journal is committed to delivering quality news and factual reporting. Read Yourself Better was created to wake people up to this, with a satirical and pointed rallying cry. The barrage of media and consumption habits is depicted in a fantastical way, each of them exploded elegantly in-camera and with minimal VFX (adding authenticity in this overly digital age).
WSJ Read Yourself Better
案例简介：《华尔街日报》需要通过重新建立强有力的、单一的观点并庆祝他们在世界上发挥的独特作用来推动会员增长; 在无休止的、低质量的内容和错误信息的背景下，《华尔街日报》致力于提供高质量的新闻和事实报道。“更好地阅读自己” 的目的是通过讽刺和尖锐的集会呐喊唤醒人们。媒体和消费习惯的弹幕以一种奇妙的方式描绘，它们中的每一个都在相机中优雅地爆炸，并且具有最小的VFX (在这个过度数字化的时代增加了真实性)。
WSJ Read Yourself Better
案例简介：WSJ needed to drive membership growth by re-establishing a strong, singular point of view and celebrating the unique role they play in the world; against a backdrop of endless, low-quality content and misinformation, the Journal is committed to delivering quality news and factual reporting. Read Yourself Better was created to wake people up to this, with a satirical and pointed rallying cry. The barrage of media and consumption habits is depicted in a fantastical way, each of them exploded elegantly in-camera and with minimal VFX (adding authenticity in this overly digital age).
《华尔街日报》更好地阅读自己
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WSJ Read Yourself Better
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