Intel AI Preserve The Chinese Traditional Culture - Shadow Play|短视频|广告营销案例【ADGuider广告指南】

英特尔 AI 保护中国传统文化-皮影戏

案例简介：文化背景解释: 皮影戏是一种中国传统艺术，有几千年的历史。现在它面临着严重的继承危机。通过人工智能技术传承皮影戏表演，一方面让公众认识到这门艺术的魅力。未来，人工智能技术对传统文化的保存、传承进行了新的探索。活动摘要: 皮影戏是一种中国传统艺术，有着几千年的历史。现在它面临着严重的继承危机。英特尔作为领先的技术品牌，多年来在教育、环境、文化等领域做出了突出贡献。机器人手 “鹰滩” 是英特尔中国实验室的新研究成果。英特尔希望利用技术来复兴这一传统艺术。我们邀请了中国著名皮影戏艺术家秦立刚大师，让机器人手成为他的学徒，学习技巧。我们还拍摄了整个过程作为纪录片 “英特尔我的机器人学徒”，并在网上发布。简介: 通过与高科技和中国传统文化相结合的理念，我们利用人工智能技术来复兴中国传统艺术面临严重继承危机的皮影戏。与此同时，我们扭转了消费者对英特尔作为 Pc 或芯片生产商的看法，并向公众宣传品牌形象。策略: A.皮影戏是一种中国传统艺术，有几千年的历史。现在它面临着严重的继承危机。通过人工智能技术传承皮影戏表演，一方面让公众认识到这门艺术的魅力。另一方面，这也让消费者意识到除了 Pc/芯片生产之外，英特尔在人工智能技术领域的重要作用。我们与 “我的未来” 合作，这是 Hntv 的第一个中国科技综艺节目，是中国最有影响力的卫星电视台，受到年轻人的青睐。我们还拍摄了一部纪录片《我的机器人学徒》，并在网上发布，随后发布了新闻稿和 Kol Social Post。执行/执行和工艺: 仅在两周内, 艺术家秦丽刚与英特尔《老鹰浅滩》在湖南卫视 “我的未来” 娱乐科技电视节目舞台上表演了经典皮影戏《武松打虎》最有影响力的卫星电视台受到年轻人的青睐。我们还拍摄了整个过程作为纪录片 “我的机器人学徒”，并在网上发布。结果: 67m 在线曝光 (文章 + 视频剪辑) 350 媒体剪报 27m 电视节目的在线收视率前 1 名微博话题列表 (娱乐类) 430k 社交参与 2017年8月6日前 3 名娱乐电视节目。未来，人工智能技术对传统文化的保存、传承进行了新的探索。网址 1: Https://www.mgtv.com/b/316801/4046913.html？vfm=bdvtx&frp=v.baidu.com%2fshow_intro%2f&bl=jp_video 网址 2: Https://v.qq.com/x/page/p0544gtsq3c.html

英特尔 AI 保护中国传统文化-皮影戏

案例简介：Cultural Context Explanation : Shadow Play Is A Chinese Traditional Art That Has A History For Over A Thousand Years. Now It Is Facing A Serious Succession Crisis. Through The Inheritance Shadow Play Performances By Using Ai Technology, On One Hand, The Public Can Recognize The Charm Of This Art. For The Future, Ai Technology Makes A New Exploration For The Preservation, And Inheritance Of Traditional Culture. Campaign Summary : Shadow Play Is A Chinese Traditional Art That Has A History For Over A Thousand Years. Now It Is Facing A Serious Succession Crisis. Intel As A Leading Technology Brand, Has Made Outstanding Contributions In The Field Of Education, Environment, Culture And So On For Years. The Robotic Hand “eagle Shoal” Is The New Research Achievement At Intel Labs China. Intel Hope To Use Technology To Revive This Traditional Art. We Invited Master Qin Ligang, The Chinese Famous Shadow Play Artist, To Let The Robotic Hand Become His Apprentice And Learn The Skill. We Also Filmed The Whole Process As A Documentary "Intel My Robot Apprentice" And Published It Online. The Brief : Through The Idea That Combine With The High-tech And The Chinese Traditional Culture, We Use The Ai Technology To Revive The Shadow Play, Which Chinese Traditional Art Facing A Serious Succession Crisis. Meanwhile, We Reverse The Perception Of Consumers To Intel As The Pc Or Chip Producer, And Promote The Brand Image To The Public. The Strategy : A. Shadow Play Is A Chinese Traditional Art That Has A History For Over A Thousand Years. Now It Is Facing A Serious Succession Crisis. Through The Inheritance Shadow Play Performances By Using Ai Technology, On One Hand, The Public Can Recognize The Charm Of This Art. On Another Hand, It Also Make The Consumer Realize The Intel Is An Important Role In The Field Of Ai Technology In Addition To Pc/ Chip Production. B. We Co-op With “my Future”, The First Chinese Technology Variety Show By Hntv Which Is China’s Most Influential Satellite Tv Station Favored By Young People. C. We Also Filmed A Documentary My Robot Apprentice And Published It Online, Following By Press Releases And Kol Social Post. The Execution/the Execution & Craft : Only In Two Weeks, The Artist Qin Ligang With The Intel "Eagle Shoal" Performed The Classic Shadow Play "Wu Song Fight Tiger" On The Stage Of “my Future” Entertaining Technology Tv Show By Hunan Tv Which Is Chinese Most Influential Satellite Tv Station Favored By Young People. We Also Filmed The Whole Process As A Documentary “my Robot Apprentice” And Published It Online. The Result : 67m Online Exposure (Articles + Video Clips) 350 Media Clippings 27m Tv Show Online Viewership Top 1 Micro-blog Topic List (Entertainment Category) 430k Social Engagement Top 3 Entertainment Tv Program On August 6th, 2017. For The Future, Ai Technology Makes A New Exploration For The Preservation, And Inheritance Of Traditional Culture. Url 1 : Https://www.mgtv.com/b/316801/4046913.html?vfm=bdvtx&frp=v.baidu.com%2fshow_intro%2f&bl=jp_video Url 2 : Https://v.qq.com/x/page/p0544gtsq3c.html