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房子
案例简介：我们的目标是为 “圣母院” 吸引捐助者和志愿者: 为圣保罗市无家可归的人提供住所、治疗和重新安置服务。 哲学/解决方案 这个想法是为了联系那些正在寻找房产的人来购买或出租。我们的目标是在情感上感动这些人，向他们展示那些家园是城市街道的人的现实。为此，我们将在巴西一个著名的房地产网站上做广告，展示一个街道收容所，就好像它是出售的，还有美丽宽敞的房产
房子
案例简介：The goal was to capture donors and volunteers for Estação Bem Estar: lodging that shelters, treats and reinserts homeless people from the City of São Paulo. Philosophy/Solution The idea was to reach people who are looking for a real property to buy or to rent. Our objective is to move these people emotionally, showing them the reality of those whose homes are the citys streets. And to do this, we will make an ad in a renowned Brazilian real estate site, showing a street shelter as if it were for sale together with beautiful and spacious properties
House
案例简介：我们的目标是为 “圣母院” 吸引捐助者和志愿者: 为圣保罗市无家可归的人提供住所、治疗和重新安置服务。 哲学/解决方案 这个想法是为了联系那些正在寻找房产的人来购买或出租。我们的目标是在情感上感动这些人，向他们展示那些家园是城市街道的人的现实。为此，我们将在巴西一个著名的房地产网站上做广告，展示一个街道收容所，就好像它是出售的，还有美丽宽敞的房产
House
案例简介：The goal was to capture donors and volunteers for Estação Bem Estar: lodging that shelters, treats and reinserts homeless people from the City of São Paulo. Philosophy/Solution The idea was to reach people who are looking for a real property to buy or to rent. Our objective is to move these people emotionally, showing them the reality of those whose homes are the citys streets. And to do this, we will make an ad in a renowned Brazilian real estate site, showing a street shelter as if it were for sale together with beautiful and spacious properties
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