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入侵
案例简介：描述客户的简报: 目标是从非政府组织 “国际人道主义发展倡议” 获得项目贡献者和志愿者的想象力: 福利站住宿，其目标是庇护, 治疗和重新融入真正生活在圣保罗街头的无家可归者。 创意执行: 我们给他店面的每个机构老板发了一张照片，展示了如果项目福利站住宿不存在会是什么样子。在照片上他们可以看到无家可归的人。每个老板都收到了自己机构的照片，这使得这次活动非常独特和有影响力。连同这张照片，我们要求他们与非政府组织合作，以便它能够推进这个项目。 描述简短/目标的创造性解决方案。 该非政府组织位于圣保罗的传统街区 Ipiranga，正因为如此, 该机构最终向该地区无家可归的人提供援助，他们去 IHDI 的总部寻找福利站的住处。我们影响了位于 Ipiranga 的这些商业机构和商店的所有者，向他们展示了项目福利站住宿给该地区带来的积极成果, 将 Ipiranga 改造成一个更好的地方，让其生活在各个方面，更加美丽，同时更加富有同情心，吸引更多的顾客到该地区。 尽可能详细地描述结果。 在受影响的 300 人中，190 接受了为该项目捐款。人均捐赠的平均价值为 200,00 雷亚尔。最后，我们成功地筹集了 38.000 r美元，00 = 约 20.000 美元。
入侵
案例简介：Describe the brief from the client: The objective was to capture the imagination of contributors and volunteers for the project from the NGO “IHDI” : the Welfare Station Lodging whose objective is to shelter, treat and reintegrate homeless people who literally live on the streets of São Paulo. Creative Execution: We sent a photo to each establishment owner of his storefront showing what it would look like if the project Welfare Station Lodging did not exist. On the photo they could see homeless people. Each owner received a photo of his own establishment, which made the campaign very unique and impactful. Together with the photo, we asked them to collaborate with the NGO so that it could move forward with the Project. Describe the creative solution to the brief/objective. The NGO is located in Ipiranga, a traditional neighborhood in São Paulo, and because of this, the institution ends up by giving assistance to homeless people from the region who go to IHDI’s head office looking for the Welfare Station Lodging. We impacted the owners of these commercial establishments and stores located in Ipiranga showing them the positive results that the project Welfare Station Lodging has brought to the region, transforming Ipiranga in a better place to live in all aspects, more beautiful and at the same time more compassionate, attracting more customers to the region. Describe the results in as much detail as possible. Of the 300 people impacted, 190 accepted to make donations for the Project. The average value of donation per individual was R$ 200,00. In the end, we succeeded in raising R$ 38.000,00 = about $20.000,00 dolars.
Invasion
案例简介：描述客户的简报: 目标是从非政府组织 “国际人道主义发展倡议” 获得项目贡献者和志愿者的想象力: 福利站住宿，其目标是庇护, 治疗和重新融入真正生活在圣保罗街头的无家可归者。 创意执行: 我们给他店面的每个机构老板发了一张照片，展示了如果项目福利站住宿不存在会是什么样子。在照片上他们可以看到无家可归的人。每个老板都收到了自己机构的照片，这使得这次活动非常独特和有影响力。连同这张照片，我们要求他们与非政府组织合作，以便它能够推进这个项目。 描述简短/目标的创造性解决方案。 该非政府组织位于圣保罗的传统街区 Ipiranga，正因为如此, 该机构最终向该地区无家可归的人提供援助，他们去 IHDI 的总部寻找福利站的住处。我们影响了位于 Ipiranga 的这些商业机构和商店的所有者，向他们展示了项目福利站住宿给该地区带来的积极成果, 将 Ipiranga 改造成一个更好的地方，让其生活在各个方面，更加美丽，同时更加富有同情心，吸引更多的顾客到该地区。 尽可能详细地描述结果。 在受影响的 300 人中，190 接受了为该项目捐款。人均捐赠的平均价值为 200,00 雷亚尔。最后，我们成功地筹集了 38.000 r美元，00 = 约 20.000 美元。
Invasion
案例简介：Describe the brief from the client: The objective was to capture the imagination of contributors and volunteers for the project from the NGO “IHDI” : the Welfare Station Lodging whose objective is to shelter, treat and reintegrate homeless people who literally live on the streets of São Paulo. Creative Execution: We sent a photo to each establishment owner of his storefront showing what it would look like if the project Welfare Station Lodging did not exist. On the photo they could see homeless people. Each owner received a photo of his own establishment, which made the campaign very unique and impactful. Together with the photo, we asked them to collaborate with the NGO so that it could move forward with the Project. Describe the creative solution to the brief/objective. The NGO is located in Ipiranga, a traditional neighborhood in São Paulo, and because of this, the institution ends up by giving assistance to homeless people from the region who go to IHDI’s head office looking for the Welfare Station Lodging. We impacted the owners of these commercial establishments and stores located in Ipiranga showing them the positive results that the project Welfare Station Lodging has brought to the region, transforming Ipiranga in a better place to live in all aspects, more beautiful and at the same time more compassionate, attracting more customers to the region. Describe the results in as much detail as possible. Of the 300 people impacted, 190 accepted to make donations for the Project. The average value of donation per individual was R$ 200,00. In the end, we succeeded in raising R$ 38.000,00 = about $20.000,00 dolars.
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