营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    山露: Wunderman Thompson追逐高辛烷值汽车

    案例简介:

    山露: Wunderman Thompson追逐高辛烷值汽车

    案例简介:

    Mountain Dew: High-Octane Car Chase by Wunderman Thompson

    案例简介:

    Mountain Dew: High-Octane Car Chase by Wunderman Thompson

    案例简介:

    山露: Wunderman Thompson追逐高辛烷值汽车

    暂无简介

    Mountain Dew: High-Octane Car Chase by Wunderman Thompson

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: Wunderman Thompson

    案例详情

    Soft drink brand Mountain Dew has taken a leaf from the Hollywood playbook in a new advert showing the lengths one hardcore commuter will go to to catch his train.Devised by Wunderman Thompson and produced by In & Out Productions, the campaign has more in common with a Hollywood action film than a drinks commercial – packing a car chase, stunts and jumps into its brief run time. Speaking to anyone who has been left stranded on the platform to forlornly watch their ride roll off into the distance, the heart-pumping commercial proves that you don’t have to take the rail timetable lying down.A group of three friends, powered only by Mountain Dew, take matters into their own hands and come together to resolve the situation by using their jeep and a conveniently-placed ramp to board in spectacular style.Directed by Tim Kendall, the fantastical concept is grounded in reality with a conscious effort made to employ only camera angles that would be achievable in real life – despite the physics-defying effects bursting from the screen.Kendall remarked: “These types of stories are best told with different levels of energy. We wanted to make a multi-faceted adventure that has energy peaks and valleys throughout. I truly believe you can only make the loudest noise by having silence just before it, so in each moment we tried to challenge the energy with what can happen next. “I always want to be ahead of the audience, giving them a sense of discovery and surprise throughout. Sometimes with testosterone-fueled action, it’s easy to forget that these heroes are humans too. I thought that a brief moment of pause for a crossing family of ducks could give the characters some heart.”Intended to concentrate on the human dimension, the three friends – played by actors Fahad Mustafa, Ahad Raza Mir and Aryaan Arora – are fleshed out as individuals, each contributing to the success of their mission.Earlier this year Mountain Dew took inspiration from permed 70s artist Bob Ross to air a ‘lost’ episode of his landscape art series incorporating a bottle of the citrus-flavored soft drink.

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    关键词

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入