Almosafer, a leading omni-channel travel brand from Saudi Arabia, is sending a message during Ramadan and after Ramadan, like never before – a message carrying the values and the true spirit of Ramadan from the Middle East to the world, through a little girl from Saudi Arabia.Ramadan content in the Middle East tends to focus on the region itself. But, this Ramadan, Almosafer is breaking precedence among Middle Eastern brands. The brand is stepping outside the cliched Ramadan songs and traditions, and instead, it is sharing a story of a child travelling abroad, carrying the spirit of Ramadan to a place that has not experienced Ramadan. The launch film shows the child bringing the magic and beauty of Ramadan to the world, just like Christmas ads do for brands during Christmas. The film starts with the child planning her journey to meet someone very specific, setting off post Iftar (the breaking of the fast) at night, starting her Suhour (the opening of the fast pre-dawn) with a meal and dates on a flight, travelling across continents and finally, reaching her destination in a surprising reveal. CreditsClient: AlmosaferAgency: FP7 Riyadh and FP7 DubaiProduction House: Dejavu Head of Brand - Almosafer: Mohamed QanatiExecutive Producer: Manasvi GosaliaDirector: Tahaab RaisDOP: Bobby DhillonCast: Thalia ShihabProducer: Kavya IyerCreative Director: Ramzy HaddadCreative Director, Copywriter, Art Director: Tahaab RaisCreative Director, Copywriter: Aunindo SenCreative Director: Nayaab RaisRegional Head of Strategy: Tahaab RaisHead of Content & PR – Almosafer: Nathalie ViranyiLine Producer Georgia: Levan MaghradzeProducer Georgia: Tato Sulaqvelidze1st AD: Guram Bakradze2nd AD: Irakli PochkhuaArt: Tamo Chavchanidze, Beka SadagashviliWardrobe: Kato GelashviliGaffer: Goglika KhaindravaLyrics and songwriter: Tahaab RaisSinger: Brittin LaneMusic Composer: Joe DickinsonArabic Lyrics and songwriter: Hosam Mubarak, Sara Alhaian, Bashair Alsaif Arabic Singer: EkramEditor: Rizwan MapleGrading: Dan MitreSound Design and Effects: Joe Najm, Mango Jam StudiosEffects: Krish PrasadPost-producer: Mary Bou Akl