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FP7/麦肯: 可口可乐的日落
案例简介：
FP7/麦肯: 可口可乐的日落
案例简介：
FP7/McCann: Sunset by Coca-Cola
案例简介：
FP7/McCann: Sunset by Coca-Cola
案例简介：
FP7/麦肯: 可口可乐的日落
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FP7/McCann: Sunset by Coca-Cola
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Ramadan, a month in the Muslim world when people fast from pre-dawn to sunset, is a month of unity and togetherness; when Muslims are meant to be kind to each other and be more humane to each other. It is when people from different walks of life are meant to get along and get together. So, through this ad, in Ramadan, Coca-Cola is inspiring people to see each other, both Muslims and non-Muslims in a different light.The intent is situating the story in the Western world, without specifying any particular nationality or geography. It’s the story of Ramadan abroad, in a foreign land. The story transcends national boundaries and is meant to address unnecessary divisions and prejudices between us; that keep us apart vs. bringing us together.The ad tells a story of a Muslim woman and a Western non-Muslim woman – without specifying any particular nationality – enjoying a Coca-Cola as the sun sets.
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