#UnravelHate|短视频,海报/平面|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

# 解开

案例简介：服装品牌和平集体解开了马加帽子的字母和针。马加帽子的纹路创造了一个新的象征 -- 一个红色的头饰，上面写着 “欢迎来到加拿大”。 “在一个在线视频中，五个不同的加拿大人讲述了他们移民到这个国家的独特故事，并对马加帽子和新制作的托克做出了反应。参与者包括逃离叙利亚内战的叙利亚难民奥拉瓦; 科里，一名男女同性恋、双性恋和变性者美国人，现在居住在加拿大; 维克多，一名来自乌干达的移民。

# 解开

案例简介：Clothing brand Peace Collective unraveled the MAGA hat letter-by-letter and stitch-by-stitch. The thread of the MAGA hat created a new symbol – a red toque with white lettering that reads, “Welcome to Canada.” In an online video, five different Canadians tell their unique stories about how they immigrated to the country and react to both the MAGA hat and the newly created toque. Among the participants are Aorwa, a Syrian refugee who fled the Syrian Civil War; Cori, an LGBT American who now resides in Canada; and Victor, an immigrant from Uganda.