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破碎的沉默之书
案例简介：EntrySummary 世界卫生组织最近宣布，立陶宛是全球自杀率排名第八的国家 (欧洲排名第一)。原因之一是带有精神健康状况的人的耻辱。虽然没有国家预防政策或精神支持计划，但人们一直独自处理自己的感受。研究表明，在家人或朋友中经历过自杀的人 65% 更有可能自杀，因此情况正在转向流行病。谈论心理健康是感觉更好的第一步。我们必须激励人们交谈、倾听，甚至寻求专业帮助。立陶宛最大的出版商 “Alma Littera” 和心理健康专家决定出版立陶宛第一本关于自杀想法或丧失的自助书籍。这本书必须成为走向专业帮助和结束沉默文化的第一步。 BriefWithProjectedOutcomes 立陶宛的健康交流本身没有受到限制或监管。但是关于自杀的信息被认为是有害的，通常是通过警告读者/观众的谨慎来引导的。另一方面，媒体本身正在制造自杀的感觉 (尤其是名人)。 简要解释 观众 打破沉默的书第一版在第一周就卖完了。直到年底，我们看到官方公布的心理学家访问人数增加了 43% (与 2016年同期相比) (在此期间没有开展自杀意识运动)。
破碎的沉默之书
案例简介：EntrySummary World Health Organization recently announced that Lithuania is country #8 in global suicide rate list (#1 in Europe). One of the reasons is stigma attached to people with mental health conditions. While there is no national prevention policy or mental support scheme people keep dealing with their feelings alone. Study suggests that people who experienced suicide among family or friends are 65% more likely to commit suicide so situation is turning in to epidemic. Talking about mental health is a first step towards feeling better. We had to inspire people to talk, listen and even reach out for professional help. The biggest publisher in Lithuania “Alma Littera” together with mental health specialist decided to publish first self-help book in Lithuanian for people dealing with suicidal thoughts or loss. Book had to become a first step towards professional help and end culture of silence. BriefWithProjectedOutcomes Wellness communication in Lithuania isn’t restricted or regulated per se. But information about suicide is considered harmful and usually is led by warning about reader/viewer discretion. On the other hand, media itself is making sensations out of suicides (especially of famous people). BriefExplanation Audience Book of broken silence first edition sold out in first week. We saw an official number of psychologist visits increase by 43% (compared to the same period in 2016) after book release until the end of the year (no suicide awareness campaigns were done during period).
Book of Broken Silence
案例简介：EntrySummary 世界卫生组织最近宣布，立陶宛是全球自杀率排名第八的国家 (欧洲排名第一)。原因之一是带有精神健康状况的人的耻辱。虽然没有国家预防政策或精神支持计划，但人们一直独自处理自己的感受。研究表明，在家人或朋友中经历过自杀的人 65% 更有可能自杀，因此情况正在转向流行病。谈论心理健康是感觉更好的第一步。我们必须激励人们交谈、倾听，甚至寻求专业帮助。立陶宛最大的出版商 “Alma Littera” 和心理健康专家决定出版立陶宛第一本关于自杀想法或丧失的自助书籍。这本书必须成为走向专业帮助和结束沉默文化的第一步。 BriefWithProjectedOutcomes 立陶宛的健康交流本身没有受到限制或监管。但是关于自杀的信息被认为是有害的，通常是通过警告读者/观众的谨慎来引导的。另一方面，媒体本身正在制造自杀的感觉 (尤其是名人)。 简要解释 观众 打破沉默的书第一版在第一周就卖完了。直到年底，我们看到官方公布的心理学家访问人数增加了 43% (与 2016年同期相比) (在此期间没有开展自杀意识运动)。
Book of Broken Silence
案例简介：EntrySummary World Health Organization recently announced that Lithuania is country #8 in global suicide rate list (#1 in Europe). One of the reasons is stigma attached to people with mental health conditions. While there is no national prevention policy or mental support scheme people keep dealing with their feelings alone. Study suggests that people who experienced suicide among family or friends are 65% more likely to commit suicide so situation is turning in to epidemic. Talking about mental health is a first step towards feeling better. We had to inspire people to talk, listen and even reach out for professional help. The biggest publisher in Lithuania “Alma Littera” together with mental health specialist decided to publish first self-help book in Lithuanian for people dealing with suicidal thoughts or loss. Book had to become a first step towards professional help and end culture of silence. BriefWithProjectedOutcomes Wellness communication in Lithuania isn’t restricted or regulated per se. But information about suicide is considered harmful and usually is led by warning about reader/viewer discretion. On the other hand, media itself is making sensations out of suicides (especially of famous people). BriefExplanation Audience Book of broken silence first edition sold out in first week. We saw an official number of psychologist visits increase by 43% (compared to the same period in 2016) after book release until the end of the year (no suicide awareness campaigns were done during period).
破碎的沉默之书
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Book of Broken Silence
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基本信息
- 广告战役： #Alma Littera-设计与品牌-69c6#
- 广告品牌： Alma Littera
- 发布日期： 2000
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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