Vancouver Mural Festival Identity|短视频|广告营销案例【ADGuider广告指南】

温哥华壁画节日身份

案例简介：结果在活动开始前的几个月里，温哥华壁画节获得了大量当地媒体、民间和企业的支持以及社区的参与。在活动的两周内，100 名当地和国际艺术家在镇上画了 53 幅壁画，吸引了 60,000 多名与会者。发射年取得成功，VMF 现在正在计划第二年。概要创造一个身份来启动温哥华壁画节的开幕年。当时，这个节日在社区中是完全未知的。活动描述受街头艺术的启发，我们创造了一种可以填满任何空间的身份，就像壁画一样。定制标识的设计是为了拉伸、收缩或重新排列，以适应任何应用 -- 甚至是屋顶墙。活动期间，该标志还作为空白画布，开放进行艺术诠释。执行适应性强的温哥华壁画节标志是定制的 -- 适合广告牌、社交媒体简介、海报、赃物、 t恤、平面广告、电火花加工和建造多种形状和大小的墙壁。这些墙后来成为节日壁画的家园。战略温哥华壁画节是一个艺术活动，它给温哥华有时是高雅的街道带来了一点垃圾。这个节日旨在把它从一个 “没有乐趣” 的企业城市，让它再次成为一个有灵魂的城市。VMF 品牌需要说: 这是街头艺术。这是人们行走、驾驶和生活的地方。这门艺术免费提供给任何人和每个人。这是电影节的开幕年，所以媒体预算很小，而且是有机进化的。社交媒体是创造品牌知名度的门户，这引起了赞助商的关注，并导致了广告牌和平面广告等活动元素。核心目标观众是温哥华 19-30 岁的居民，他们对艺术和文化感兴趣，并参加音乐会和音乐节。更广泛的目标是 30-45 岁的居民，他们的家庭参观博物馆和农贸市场。

温哥华壁画节日身份

案例简介：Outcome In the months leading up to the event, the Vancouver Mural Festival received a huge amount of local press, civil and corporate support, and community involvement. Over the event’s two weeks,100 local and international artists painted 53 murals around town, attracting over 60,000 attendees in the process. The launch year a success, VMF is now planning year two. Synopsis Create an identity to launch the Vancouver Mural Festival’s inaugural year. At the time, the festival was completely unknown in the community. CampaignDescription Inspired by street art, we created an identity that could fill any space, just like a mural. The custom logotype was designed to stretch, shrink or rearrange to fit any application—even a rooftop wall. During the event, the logo also functioned as a blank canvas, open for artistic interpretation. Execution The adaptable Vancouver Mural Festival logo was custom-fit to billboards, social media profiles, posters, swag, t-shirts, print ads, EDM and building walls of many shapes and sizes. These walls would later become home to festival murals for many years to come. Strategy The Vancouver Mural Festival is an artistic event that brings a bit of grunge to the sometimes high-brow streets of Vancouver. The festival aimed to take it from a “no fun”, corporate city and make it a city with a soul again.The VMF brand needed to say: This is street art. It’s where people are walking, driving, and living their lives. This art is available to anyone and everyone for free.This was the inaugural year for the Festival, so the media budget was small and evolved organically. Social media was the gateway to creating brand awareness, which got attention from sponsors and led to campaign elements like billboards and print ads.The core target audience was Vancouver residents aged 19-30, with an interest in arts and culture, and who attend concerts and music festivals. The broader target was residents 30-45 with families who visit museums and farmer's markets.