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莫尔斯电码
案例简介：这场运动讲述了乔恩的故事，这一天他意识到他对这种新的社会现象有多不满。乔恩对他的一天永远感到困惑，因为他周围的人都在扭动食指，说 “Peely Peely？”。他的同事在做这件事，他早上通勤的一对夫妇在做这件事，甚至他的朋友也在互相做这件事。怎么了？随着电影的继续，很明显，每个人都知道垄断游戏又回到了麦当劳，简单的贴纸剥离就可以赢得奖品。提供的奖品通过营销商店开发的 3D 动画序列变得生动起来，营销商店创建了这个视觉标识，用于活动的所有接触点。
莫尔斯电码
案例简介：The campaign follows the story of Jon, and the day he realises just how out of the loop he is with this new social phenomenon. Jon goes about his day permanently baffled as all around him people are wiggling their forefingers saying “Peely Peely?”. His work colleagues are doing it, a couple on his morning commute are doing it and even his friends are doing it to each other. What’s going on? As the film continues, it is clear everyone knows the Monopoly game is back at McDonald’s and that a simple peel of the sticker can win you prizes. The prizes on offer are brought to life with a 3D animation sequence developed by The Marketing Store who have created this visual identity used across all touchpoints of the campaign.
Morse Code
案例简介：这场运动讲述了乔恩的故事，这一天他意识到他对这种新的社会现象有多不满。乔恩对他的一天永远感到困惑，因为他周围的人都在扭动食指，说 “Peely Peely？”。他的同事在做这件事，他早上通勤的一对夫妇在做这件事，甚至他的朋友也在互相做这件事。怎么了？随着电影的继续，很明显，每个人都知道垄断游戏又回到了麦当劳，简单的贴纸剥离就可以赢得奖品。提供的奖品通过营销商店开发的 3D 动画序列变得生动起来，营销商店创建了这个视觉标识，用于活动的所有接触点。
Morse Code
案例简介：The campaign follows the story of Jon, and the day he realises just how out of the loop he is with this new social phenomenon. Jon goes about his day permanently baffled as all around him people are wiggling their forefingers saying “Peely Peely?”. His work colleagues are doing it, a couple on his morning commute are doing it and even his friends are doing it to each other. What’s going on? As the film continues, it is clear everyone knows the Monopoly game is back at McDonald’s and that a simple peel of the sticker can win you prizes. The prizes on offer are brought to life with a 3D animation sequence developed by The Marketing Store who have created this visual identity used across all touchpoints of the campaign.
莫尔斯电码
暂无简介
Morse Code
暂无简介
基本信息
- 广告战役： #Peely Peely#
- 广告品牌： 麦当劳
- 发布日期： 2019-03-01
- 行业领域： 餐饮/饮食 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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