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儿童 I
案例简介:在时尚界,大品牌悬挂着社会责任、可持续性和道德行为的旗帜。但残酷的现实往往被掩盖。近年来,一些国家和国际品牌因在其工厂中使用童工而被罚款。为了警告这一原因,我们发起了一场运动,在这场运动中,我们看到了美丽的刺绣和羊毛作品,在情节背后隐藏着一个残酷的现实: 儿童从事奴隶劳动。CEPIA 是巴西的一个非政府组织,其工作重点是司法救助、贫困、人权和就业。
儿童 I
案例简介:In the fashion industry, big brands ships fly the flag of social responsibility, sustainability and ethical behavior. But a cruel reality is often masked. Several national and international brands were fined in recent years for using child slave labor in their factories. To warn of this cause, we created a campaign where we see beautiful works of embroidery and wool, that behind the plots, hide a cruel reality: children performing slave labor. CEPIA is a Brazilian NGO recognized for its work focused on access to justice, poverty, human rights and employment.
Children I
案例简介:在时尚界,大品牌悬挂着社会责任、可持续性和道德行为的旗帜。但残酷的现实往往被掩盖。近年来,一些国家和国际品牌因在其工厂中使用童工而被罚款。为了警告这一原因,我们发起了一场运动,在这场运动中,我们看到了美丽的刺绣和羊毛作品,在情节背后隐藏着一个残酷的现实: 儿童从事奴隶劳动。CEPIA 是巴西的一个非政府组织,其工作重点是司法救助、贫困、人权和就业。
Children I
案例简介:In the fashion industry, big brands ships fly the flag of social responsibility, sustainability and ethical behavior. But a cruel reality is often masked. Several national and international brands were fined in recent years for using child slave labor in their factories. To warn of this cause, we created a campaign where we see beautiful works of embroidery and wool, that behind the plots, hide a cruel reality: children performing slave labor. CEPIA is a Brazilian NGO recognized for its work focused on access to justice, poverty, human rights and employment.
儿童 I
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Children I
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基本信息
- 广告战役: #What's Behind?#
- 广告品牌: CEPIA Institutional
- 发布日期: 2015-04-01
- 行业领域: 其他
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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