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Mixerin
案例简介：几项研究表明，尽管接受了同样的培训，女性雇员的收入仍然比男性低 20%。我们通过将男女工资差距直接应用于消费品来强调这种状况。在德语中，在许多名词中添加后缀 “-In”，会产生一种女性化的形式。我们取了只以男性形式存在的产品的德国名称，如 Bohrer (drill)，并添加了后缀 “-in” (Bohrerin), 创造完全相同产品的女性版本。女性版本随后以 20% 的价格被宣传。
Mixerin
案例简介：Several studies show that female employees still earn up to 20% less than men occupying the same position, despite having the same training. We are highlighting this state of affairs by applying the wage gap between men and women directly to consumer goods. In German, adding the suffix ''-in'' to many nouns, creates a feminine form. We took German names of products that only exist in a the masculine form, such as Bohrer (drill), and added the suffix ''-in'' (Bohrerin), to create a feminine version of exactly the same product. The feminine version was then advertised for 20 percent less.
Mixerin
案例简介：几项研究表明，尽管接受了同样的培训，女性雇员的收入仍然比男性低 20%。我们通过将男女工资差距直接应用于消费品来强调这种状况。在德语中，在许多名词中添加后缀 “-In”，会产生一种女性化的形式。我们取了只以男性形式存在的产品的德国名称，如 Bohrer (drill)，并添加了后缀 “-in” (Bohrerin), 创造完全相同产品的女性版本。女性版本随后以 20% 的价格被宣传。
Mixerin
案例简介：Several studies show that female employees still earn up to 20% less than men occupying the same position, despite having the same training. We are highlighting this state of affairs by applying the wage gap between men and women directly to consumer goods. In German, adding the suffix ''-in'' to many nouns, creates a feminine form. We took German names of products that only exist in a the masculine form, such as Bohrer (drill), and added the suffix ''-in'' (Bohrerin), to create a feminine version of exactly the same product. The feminine version was then advertised for 20 percent less.
Mixerin
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Mixerin
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基本信息
- 广告战役： #Women should not be worth less#
- 广告品牌： Center for Women
- 发布日期： 2016-06-01
- 行业领域： 认证机构 , 商务服务 , 其他
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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