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人体工程学-环境
案例简介：在新欧宝威卡推出的三个月内，它成为了欧洲中档市场的领导者 (不包括旅行车)。通过利用目前 Vectra 车主和其他中产阶级司机的巨大潜力, 推出活动 “国际象棋” 超过了所有营销目标，并取得了远高于该细分市场平均水平的广告效果和效率。
人体工程学-环境
案例简介：SUMMARYWithin three months of the new Opel Vectra launch, it became market leader in the European mid-class market (not including station wagons). By capitalising on the huge potential of current Vectra owners as well as other mid-class drivers, the launch campaign "Chess" exceeded all marketing objectives and achieved a level of advertising effectiveness and efficiency that is well above the average of the segment.
Ergonomic - Environment
案例简介：在新欧宝威卡推出的三个月内，它成为了欧洲中档市场的领导者 (不包括旅行车)。通过利用目前 Vectra 车主和其他中产阶级司机的巨大潜力, 推出活动 “国际象棋” 超过了所有营销目标，并取得了远高于该细分市场平均水平的广告效果和效率。
Ergonomic - Environment
案例简介：SUMMARYWithin three months of the new Opel Vectra launch, it became market leader in the European mid-class market (not including station wagons). By capitalising on the huge potential of current Vectra owners as well as other mid-class drivers, the launch campaign "Chess" exceeded all marketing objectives and achieved a level of advertising effectiveness and efficiency that is well above the average of the segment.
人体工程学-环境
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Ergonomic - Environment
暂无简介
基本信息
- 广告战役： #Chess -1d95#
- 广告品牌： 欧宝
- 发布日期： 2003-09-01
- 行业领域： 轿车 , 出行工具 , 汽车/工具
- 媒体类别： 海报/平面
- 广告语言： 德语
- 媒介平台： 网络
- 获得奖项：
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