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社交啤酒
案例简介：这个瑞典啤酒品牌让你在啤酒中跟随世界杯的喧嚣。 国际足联足球世界杯将世界各地的人们聚集在电视屏幕前。但这也是世界上最单一的推特活动，这意味着人们在观看时倾向于花很多时间在手机上。 瑞典啤酒品牌 Norrlands Guld 代表团结，希望你出去喝啤酒时专注于和朋友共度时光。对于本届世界杯，他们推出了一项新的创新来帮助你做到这一点 -- 用推特啤酒。或者他们称之为 “社交啤酒”。 该品牌用麦芽墨水制造了一台打印机，实时获取所有与世界杯相关的推特，然后在啤酒泡沫上打印。推特在第一次在推特平台上发布后几秒钟内就会在啤酒上发布。 机器和推特之间的连接通过一种算法来扫描推特，以获得最新和最相关的世界杯相关推特。该算法寻找活跃用户和标签，然后通过 wi-fi 将它们实时发送到机器界面。然后，这台机器在印刷啤酒泡沫之前，用麦芽墨水缩放推特，使其完全适合。 这台机器在瑞典对丹麦的彩排比赛中首映，并将在整个世界杯期间在瑞典各地的选定酒吧提供。 总共发送了 6.72亿条与 2014 届世界杯相关的推文，使其成为迄今为止最受关注的事件。
社交啤酒
案例简介：This Swedish beer brand let’s you follow the world cup buzz - in your beer. The FIFA Football World Cup brings people all around the world together in front of the TV screens. But it’s also the single most tweeted event in the world, meaning people tend to spend a lot of time on their phones while watching. Swedish beer brand Norrlands Guld stands for togetherness and want you to focus on spending time with your friends when you are out having a beer. For this world cup they are launching a new innovation to help you do this - beer with tweets. Or as they call it, ”The Social Beer”. The brand built a printer with malt based ink, that fetches all tweets related to the world cup in real time, and then prints them on their beer foam. Tweets are served on beers within seconds after they are first written on the Twitter platform. The connection between the machine and twitter works through an algorithm that scans twitter for the latest and most relevant World Cup-related tweets. The algorithm looks for active users and hashtags, and then sends them in real-time to the machines interface through wi-fi. The machine then scales the tweets to perfectly fit the beer foam before it’s printed – using a malt-based ink. The machine premiered on Sweden’s rehearsal game against Denmark, and will be available on selected bars all over Sweden throughout the World cup. A total of 672 million tweets were sent related to the 2014 World Cup, making it the most tweeted event up to date.
The Social Beer
案例简介：这个瑞典啤酒品牌让你在啤酒中跟随世界杯的喧嚣。 国际足联足球世界杯将世界各地的人们聚集在电视屏幕前。但这也是世界上最单一的推特活动，这意味着人们在观看时倾向于花很多时间在手机上。 瑞典啤酒品牌 Norrlands Guld 代表团结，希望你出去喝啤酒时专注于和朋友共度时光。对于本届世界杯，他们推出了一项新的创新来帮助你做到这一点 -- 用推特啤酒。或者他们称之为 “社交啤酒”。 该品牌用麦芽墨水制造了一台打印机，实时获取所有与世界杯相关的推特，然后在啤酒泡沫上打印。推特在第一次在推特平台上发布后几秒钟内就会在啤酒上发布。 机器和推特之间的连接通过一种算法来扫描推特，以获得最新和最相关的世界杯相关推特。该算法寻找活跃用户和标签，然后通过 wi-fi 将它们实时发送到机器界面。然后，这台机器在印刷啤酒泡沫之前，用麦芽墨水缩放推特，使其完全适合。 这台机器在瑞典对丹麦的彩排比赛中首映，并将在整个世界杯期间在瑞典各地的选定酒吧提供。 总共发送了 6.72亿条与 2014 届世界杯相关的推文，使其成为迄今为止最受关注的事件。
The Social Beer
案例简介：This Swedish beer brand let’s you follow the world cup buzz - in your beer. The FIFA Football World Cup brings people all around the world together in front of the TV screens. But it’s also the single most tweeted event in the world, meaning people tend to spend a lot of time on their phones while watching. Swedish beer brand Norrlands Guld stands for togetherness and want you to focus on spending time with your friends when you are out having a beer. For this world cup they are launching a new innovation to help you do this - beer with tweets. Or as they call it, ”The Social Beer”. The brand built a printer with malt based ink, that fetches all tweets related to the world cup in real time, and then prints them on their beer foam. Tweets are served on beers within seconds after they are first written on the Twitter platform. The connection between the machine and twitter works through an algorithm that scans twitter for the latest and most relevant World Cup-related tweets. The algorithm looks for active users and hashtags, and then sends them in real-time to the machines interface through wi-fi. The machine then scales the tweets to perfectly fit the beer foam before it’s printed – using a malt-based ink. The machine premiered on Sweden’s rehearsal game against Denmark, and will be available on selected bars all over Sweden throughout the World cup. A total of 672 million tweets were sent related to the 2014 World Cup, making it the most tweeted event up to date.
社交啤酒
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The Social Beer
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