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你闻起来像这样吗?
案例简介:里约热内卢立法议会 Alerj 希望向吸烟者展示他们的气味对不吸烟者来说有多难闻,从而促进他们的反思,并希望引导他们戒烟。因此,我们没有谈论死亡、癌症和过去用来阻止这种习惯的所有最常见的方法,而是直接针对每个人的弱点: 自尊。
你闻起来像这样吗?
案例简介:Alerj, Legislative Assembly of Rio de Janeiro, wanted to show smokers how unpleasant their smell is to non-smokers, thus promoting reflection on their part and hopefully leading them to stop smoking. Thus, instead of talking about death, cancer and all the most common methods used to discourage this habit in the past, we went directly for every person’s weakness: self-esteem.
Is this what you smell like?
案例简介:里约热内卢立法议会 Alerj 希望向吸烟者展示他们的气味对不吸烟者来说有多难闻,从而促进他们的反思,并希望引导他们戒烟。因此,我们没有谈论死亡、癌症和过去用来阻止这种习惯的所有最常见的方法,而是直接针对每个人的弱点: 自尊。
Is this what you smell like?
案例简介:Alerj, Legislative Assembly of Rio de Janeiro, wanted to show smokers how unpleasant their smell is to non-smokers, thus promoting reflection on their part and hopefully leading them to stop smoking. Thus, instead of talking about death, cancer and all the most common methods used to discourage this habit in the past, we went directly for every person’s weakness: self-esteem.
你闻起来像这样吗?
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Is this what you smell like?
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Is this the smell that you want people to remember you by? When you smoke, this is the smell that you give off. Isn’t it time to quit smoking?
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