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惩罚信号
案例简介：孟买道路上70% 的噪音污染是由于喇叭过多。在多次试图遏制它之后，孟买警方做了罚款不能做的事情-他们以意想不到的幽默方式改变了行为，将交通信号变成了惩罚信号。当鸣喇叭越过85分贝时，信号处的倒计时计时器会复位，使不耐烦的驾车者等待更多。孟买警方在推特上剪下了这部解决方案的电影。它很快成为印度最受欢迎和分享的话题，创造了即时的结果，并在全国范围内喋喋不休。
惩罚信号
案例简介：70% of noise pollution on Mumbai’s roads is due to excessive honking. After many attempts to curb it, Mumbai Police did what fines couldn’t – they changed behaviour with an unexpected dash of humour by turning traffic signals into Punishing Signals. When honking crossed 85 dB, the countdown timer at a signal would reset, making impatient motorists wait more. A film of this solution was cut and tweeted by Mumbai Police. It soon became the most liked and shared topic in India, creating instant results as well as nationwide chatter.
The Punishing Signal
案例简介：孟买道路上70% 的噪音污染是由于喇叭过多。在多次试图遏制它之后，孟买警方做了罚款不能做的事情-他们以意想不到的幽默方式改变了行为，将交通信号变成了惩罚信号。当鸣喇叭越过85分贝时，信号处的倒计时计时器会复位，使不耐烦的驾车者等待更多。孟买警方在推特上剪下了这部解决方案的电影。它很快成为印度最受欢迎和分享的话题，创造了即时的结果，并在全国范围内喋喋不休。
The Punishing Signal
案例简介：70% of noise pollution on Mumbai’s roads is due to excessive honking. After many attempts to curb it, Mumbai Police did what fines couldn’t – they changed behaviour with an unexpected dash of humour by turning traffic signals into Punishing Signals. When honking crossed 85 dB, the countdown timer at a signal would reset, making impatient motorists wait more. A film of this solution was cut and tweeted by Mumbai Police. It soon became the most liked and shared topic in India, creating instant results as well as nationwide chatter.
惩罚信号
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The Punishing Signal
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基本信息
- 广告战役： #Mumbai Police-网络-cfc2#
- 广告品牌： Mumbai Police
- 发布日期： 2020
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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