Sid Lee and Rethink Breast Cancer have launched #8008135 (aka BOOBIES spelled out on a calculator), a socially-driven breast health campaign developed to educate young adults across the globe about breast health.The campaign was developed based on the results of a US- and Canada-wide research study by Rethink Breast Cancer and Asking Canadians of 800+ teens that showed that young adults overestimate their risk of breast cancer and do not know the actual facts.#8008135 is a modern spin on a retro “hotline” and set out to recreate a unique way to educate youth in an engaging and interactive format. The program revolves around the first ever breast health bot built to bust breast cancer myths and answer questions related to breast health in an engaging way.CreditsJeffrey Da Silva - Executive Creative Director – Sid LeeTom Koukodimos - Executive Creative Director – Sid LeeAlexis Bronstorph - Creative Director – Sid LeeKelsey Horne - Creative Director – Sid LeeHaley Koehn - Art Director – Sid LeeWhitney Tam - Copywriter – Sid LeeHaley Koehn - Designer – Sid LeeChristina Festoso - Account Director – Sid LeeNastassia Allamby - Account Supervisor – Sid LeeDeven Dionisi - Strategist – Sid LeeKelsey-Lynn Corradetti - Producer – Sid LeeNigel McGinn - Editor/Colourist - Sid LeeKareem Boulos - Media Planner - Media ExpertsAnjay Feldano - President/Executive Producer – Scarlett Street Creative AgencyKapana Feldano- Executive Producer (Post Production) - Scarlett Street Creative AgencyTony Large - Director/Director of PhotographyPeter Schnobb - Editor/ColouristKyle Watt - Post Audio