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护手霜
案例简介：EntrySummary 多年来，运动一直与妇女谈论乳腺癌的预防和检测。但是你对一个刚刚被诊断的女人说什么？在我们与 500 多名接受治疗的年轻女性的讨论中，他们谈到了当人们不再知道如何与你交谈时，这种孤立的感觉。鲜花、气球和令人麻木的乐观主义无济于事。以及他们是如何厌倦了像 “病人” 一样被对待，迫切地只想被理解。因此，我们从重新思考乳腺癌中创造了 “给予护理”: 针对年轻乳腺癌女性的第一行产品，实际上理解年轻乳腺癌女性。所以绝不仅仅只是一个产品线, “关爱” 系列通过提高对她真正经历的事情的认识，同时通过真正有形的产品效益提高她的生活质量，弥合了她的支持者之间的沟通差距。 BriefWithProjectedOutcomes 没有限制或法规。 简要解释
护手霜
案例简介：EntrySummary For years, campaigns have spoken to women about the prevention and detection of breast cancer. But what do you say to a woman who has just been diagnosed? During our discussions with over 500 young women undergoing treatment, they spoke to how isolating it can feel when people don't know how to talk to you anymore. How flowers, balloons, and mind-numbing optimism do nothing to help. And how they were sick of being treated like “a sick person” and desperately just wanted to be understood. So, we created "Give-A-Care" from Rethink Breast Cancer: The first line of products for young women with breast cancer, that actually understands young women with breast cancer. So much more than just a product line, the Give-A-Care Collection bridges the communication gap between her supporters by raising awareness of what she’s really going through while improving her quality of life with real, tangible product benefits. BriefWithProjectedOutcomes There are no restrictions or regulations. BriefExplanation
Hand Cream
案例简介：EntrySummary 多年来，运动一直与妇女谈论乳腺癌的预防和检测。但是你对一个刚刚被诊断的女人说什么？在我们与 500 多名接受治疗的年轻女性的讨论中，他们谈到了当人们不再知道如何与你交谈时，这种孤立的感觉。鲜花、气球和令人麻木的乐观主义无济于事。以及他们是如何厌倦了像 “病人” 一样被对待，迫切地只想被理解。因此，我们从重新思考乳腺癌中创造了 “给予护理”: 针对年轻乳腺癌女性的第一行产品，实际上理解年轻乳腺癌女性。所以绝不仅仅只是一个产品线, “关爱” 系列通过提高对她真正经历的事情的认识，同时通过真正有形的产品效益提高她的生活质量，弥合了她的支持者之间的沟通差距。 BriefWithProjectedOutcomes 没有限制或法规。 简要解释
Hand Cream
案例简介：EntrySummary For years, campaigns have spoken to women about the prevention and detection of breast cancer. But what do you say to a woman who has just been diagnosed? During our discussions with over 500 young women undergoing treatment, they spoke to how isolating it can feel when people don't know how to talk to you anymore. How flowers, balloons, and mind-numbing optimism do nothing to help. And how they were sick of being treated like “a sick person” and desperately just wanted to be understood. So, we created "Give-A-Care" from Rethink Breast Cancer: The first line of products for young women with breast cancer, that actually understands young women with breast cancer. So much more than just a product line, the Give-A-Care Collection bridges the communication gap between her supporters by raising awareness of what she’s really going through while improving her quality of life with real, tangible product benefits. BriefWithProjectedOutcomes There are no restrictions or regulations. BriefExplanation
护手霜
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Hand Cream
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基本信息
- 广告战役： #ReThink Breast Cancer-平面-50a3#
- 广告品牌： Rethink Breast Cancer
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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