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    案例简介:Credits

    Play for the future

    案例简介:

    Play for the future

    案例简介:Credits

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    Play for the future

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    广告公司: VML Health

    案例详情

    BACKGROUND According to Forbes, Gen Z is highly conscious of pollution. That is why, according to The Guardian, the Gen Z is stopping from driving cars. However, a Deloitte study found that 27% of Gen Z teens report gaming as their favorite activity. Without knowing it, the time they spend gaming car videogames generates as much CO2 emissions as 17 million of cars in the real world. IDEA Greenpeace encourages individuals to act as a community, that is why they created “Play for the Future”, a crossover of scientific data and gaming app for gamers, one of the biggest communities in the globe, that unveils and neutralises gamers’ carbon footprint while they are playing in real time. HOW IT WORKS Gamers only need to upload this streaming app to their dashboard to track and offset their carbon footprint while in real time gaming, turning every gaming vehicle into net-zero vehicle, and every gamer into a game-changer. Designed to integrate with gaming aesthetics and systems, the app calculates CO2 emissions based on processor power, screen type, and game mode. It displays the CO2 produced and offers the option to offset it through a partnership with a carbon capture program.

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