FAMILY REMEET|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

家庭重聚

案例简介：超过 1000万菲律宾人在国外工作，无数其他人离开家去城市工作。这些男人和女人经常与家人分开多年，工作是为了寄钱回家。没有银行账户，他们使用汇款商店。Cebuana Lhuillier 想成为他们首选的汇款服务。要做到这一点，我们表明汇款和自己交付一样可靠。我们发现顾客经常汇款，这样我们就可以把他们带回家，把钱交给他们惊讶的亲人。这为我们的想法做了一个非常有力的演示。我们用隐藏的摄像机拍摄了它，并将镜头编辑成 TVCs 和 YouTube 电影。

家庭重聚

案例简介：Over ten million Filipinos work abroad and countless others leave home to work in cities. These men and women are often separated from their families for years, working so they can send money back home. Without bank accounts, they use remittance shops. Cebuana Lhuillier wanted to be their preferred remittance service. To do this we showed that money transfers are as reliable as delivering it yourself. We found customers who had been remitting regularly so that we could fly them home to hand deliver the money to their surprised loved ones. This made for a very powerful demonstration of our idea. We filmed it with hidden cameras and edited the footage into TVCs and YouTube films.