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更聪明的司机
案例简介：作为其正在进行的鼓励司机为恶劣天气做好准备的运动的一部分, 路政署委托整合营销机构 iris 为冬季 09/10 制作了一系列海报，强调在上路前做好计划和准备的必要性。这意味着鼓励司机保持他们的车良好的维护，在出发前检查他们的路线，并打包一个应急包以防万一。Iris 招募了多学科设计精品店，我喜欢 Dust 提供引人注目的说明性字体，让简单可行的信息栩栩如生，在户外和印刷活动中脱颖而出。考虑到 09/10 的冬天已经造成了英国多年来最极端的驾驶条件。
更聪明的司机
案例简介：As part of its ongoing campaign to encourage drivers to be prepared for severe weather, the Highways Agency commissioned integrated marketing agency iris to create a series of posters for Winter 09/10 highlighting the need to plan and prepare before they hit the road. This meant encouraging drivers to keep their car well-maintained, check their route before setting off, and pack an emergency kit just in case. iris enlisted multi-disciplinary design boutique I Love Dust to provide striking illustrative typography to bring to life the simple and actionable messaging to give great standout across an outdoor and print campaign. Just as well considering the 09/10 winter has thrown up some of the most extreme driving conditions the UK has seen in many years.
Smarter driver
案例简介：作为其正在进行的鼓励司机为恶劣天气做好准备的运动的一部分, 路政署委托整合营销机构 iris 为冬季 09/10 制作了一系列海报，强调在上路前做好计划和准备的必要性。这意味着鼓励司机保持他们的车良好的维护，在出发前检查他们的路线，并打包一个应急包以防万一。Iris 招募了多学科设计精品店，我喜欢 Dust 提供引人注目的说明性字体，让简单可行的信息栩栩如生，在户外和印刷活动中脱颖而出。考虑到 09/10 的冬天已经造成了英国多年来最极端的驾驶条件。
Smarter driver
案例简介：As part of its ongoing campaign to encourage drivers to be prepared for severe weather, the Highways Agency commissioned integrated marketing agency iris to create a series of posters for Winter 09/10 highlighting the need to plan and prepare before they hit the road. This meant encouraging drivers to keep their car well-maintained, check their route before setting off, and pack an emergency kit just in case. iris enlisted multi-disciplinary design boutique I Love Dust to provide striking illustrative typography to bring to life the simple and actionable messaging to give great standout across an outdoor and print campaign. Just as well considering the 09/10 winter has thrown up some of the most extreme driving conditions the UK has seen in many years.
更聪明的司机
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Smarter driver
暂无简介
基本信息
- 广告品牌： Highways Agency
- 发布日期： 2010-01-28
- 行业领域： 其他
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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