案例简介：支付卡、贷款、消费信贷、基金、股票、养老金、财务结果、数字、图表和表格构成了任何银行报告的典型集合。所有这些东西都是如此无聊，以至于没有一个理智的人会费心去阅读它，除非它是非常必要的。< 哲学/解决方案 然而，所有这些东西的背后都是为活人工作的活人。这就是为什么我们将 Parex 集团年度报告作为人际信息，并为每个银行提供自己的个人形象、性格和气质。一个动物©-风格的方法允许我们避免普通的套路，并将其转化为一个令人兴奋的游戏，拥有自己的英雄、钥匙和奖金。通过每个级别需要一定的个人素质。

案例简介：Payment cards, loans, consumer credit, funds, shares, pensions, financial results, figures, charts and tables form a typical set for any banking report. All this stuff is so boring that no reasonable person will bother to read it, unless it is extremely necessary.< Philosophy/Solution However, behind all this stuff are live people working for live people. That’s why we cast the Parex Group Annual Report as an interpersonal message and provided each of the bank’s services with an individual image, character and temperament of their own. An animé-style approach allowed us to avoid ordinary routines and to transform it all into an exciting game with its own heroes, keys and bonuses. And it takes certain personal qualities to get through each level.

Parex集团2003年度报告 | Parex Group 2003 Annual Report

案例简介：支付卡、贷款、消费信贷、基金、股票、养老金、财务结果、数字、图表和表格构成了任何银行报告的典型集合。所有这些东西都是如此无聊，以至于没有一个理智的人会费心去阅读它，除非它是非常必要的。< 哲学/解决方案 然而，所有这些东西的背后都是为活人工作的活人。这就是为什么我们将 Parex 集团年度报告作为人际信息，并为每个银行提供自己的个人形象、性格和气质。一个动物©-风格的方法允许我们避免普通的套路，并将其转化为一个令人兴奋的游戏，拥有自己的英雄、钥匙和奖金。通过每个级别需要一定的个人素质。

Parex集团2003年度报告 | Parex Group 2003 Annual Report

案例简介：Payment cards, loans, consumer credit, funds, shares, pensions, financial results, figures, charts and tables form a typical set for any banking report. All this stuff is so boring that no reasonable person will bother to read it, unless it is extremely necessary.< Philosophy/Solution However, behind all this stuff are live people working for live people. That’s why we cast the Parex Group Annual Report as an interpersonal message and provided each of the bank’s services with an individual image, character and temperament of their own. An animé-style approach allowed us to avoid ordinary routines and to transform it all into an exciting game with its own heroes, keys and bonuses. And it takes certain personal qualities to get through each level.

暂无简介

Parex集团2003年度报告 | Parex Group 2003 Annual Report

暂无简介