Chop-Chop 2.0 Beef|海报/平面|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

剁碎 2.0 牛肉

案例简介：EntrySummary Ammeloo 是一个国际厨具品牌，拥有为用户提供无与伦比的切割体验所需的所有品质。现在是消费者停止牺牲质量而不是价格的时候了，尤其是当刀是中国厨房中最重要的工具时。Ammeloo 去年成功成为中国首选的刀子品牌，决心通过另一则迷人的广告在竞争日益激烈的市场中保持其地位。因此，我们没有以通常的方式描绘动物，而是用积木精心制作了一头牛、一头猪和一只山羊。这种简单的技术自发地捕捉到了快速有效地将肉切成碎片的纯粹感觉 -- 甚至在动物意识到之前。

剁碎 2.0 牛肉

案例简介：EntrySummary Ammeloo, an international kitchenware brand has all the qualities needed to give users an unparalleled cutting experience. It was time for consumers to stop sacrificing quality over price, especially when the knife was the most important tool in Chinese kitchens. Having been successful last year in becoming China’s preferred knife brand, Ammeloo was determined to uphold its position in the ever-competitive market with another captivating ad. So instead of depicting an animal the usual way, we meticulously crafted a cow, a pig and a goat using blocks. This simple technique spontaneously captured the sheer sensation of chopping meat into pieces efficiently fast- even before the animal realised it.