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海尔曼对虚拟食物浪费
案例简介：赫尔曼的加拿大正在把虚拟食物浪费变成有需要的人的真正食物。对于动物穿越玩家在赫尔曼岛上放下的每一颗变质的萝卜，赫尔曼将为第二次收获捐赠一顿饭。目标: 25,000虚拟变质萝卜/真正的饭菜。海尔曼认为食物太好了，不能浪费。甚至虚拟食物。海尔曼为虚拟激活创造了第一个品牌的五星级动物穿越岛。加拿大奥美为海尔曼创造的数字广告，类别: 食品。
海尔曼对虚拟食物浪费
案例简介：Hellmann's Canada is turning virtual food waste into real meals for people in need. For each spoiled turnip that Animal Crossing players drop off on Hellmann's Island, Hellmann's will donate a meal to Second Harvest. The goal: 25,000 virtual spoiled turnips/real meals. Hellmann's believes food is too good to be wasted. Even virtual food. Hellmann's created the first-ever branded 5-star Animal Crossing island for the virtual activation. Digital advertisement created by Ogilvy, Canada for Hellmann's, within the category: Food.
Hellmann's vs. Virtual Food Waste
案例简介：赫尔曼的加拿大正在把虚拟食物浪费变成有需要的人的真正食物。对于动物穿越玩家在赫尔曼岛上放下的每一颗变质的萝卜，赫尔曼将为第二次收获捐赠一顿饭。目标: 25,000虚拟变质萝卜/真正的饭菜。海尔曼认为食物太好了，不能浪费。甚至虚拟食物。海尔曼为虚拟激活创造了第一个品牌的五星级动物穿越岛。加拿大奥美为海尔曼创造的数字广告，类别: 食品。
Hellmann's vs. Virtual Food Waste
案例简介：Hellmann's Canada is turning virtual food waste into real meals for people in need. For each spoiled turnip that Animal Crossing players drop off on Hellmann's Island, Hellmann's will donate a meal to Second Harvest. The goal: 25,000 virtual spoiled turnips/real meals. Hellmann's believes food is too good to be wasted. Even virtual food. Hellmann's created the first-ever branded 5-star Animal Crossing island for the virtual activation. Digital advertisement created by Ogilvy, Canada for Hellmann's, within the category: Food.
海尔曼对虚拟食物浪费
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Hellmann's vs. Virtual Food Waste
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