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食谱收据
案例简介：描述客户的简报 大多数人仍然认为蛋黄酱只对三明治有好处。尽管 Hellmann's 已经成功地向消费者传授了新的用途，但一个挑战仍然存在: 销售点。他们需要利用顾客手头所有配料的时刻。 描述促销如何从概念发展到实施 如果消费者在超市购买 Hellmann 's，收银机中的软件会检测到它，并开始将它与其他购买的产品相匹配，在收据上打印个性化的食谱。 描述客户和消费者的成功促销，包括一些可量化的结果: 该软件被安装在大约 100 个收银机上，在圣马歇连锁店的所有主要超市，超过三个月。仅在第一个月，销售额就增长了 44%，成千上万的食谱被印刷出来，教人们如何使用 Hellmann's 来准备沙拉、肉类、酱料、意大利面，甚至三明治。 解释为什么促销方法与产品或服务最相关 Hellmann's 在完美的时候和它的目标交谈，当他们购买产品时，教他们如何在他们用来准备的食谱之外准备不同的食谱。
食谱收据
案例简介：Describe the brief from the client Most people still think mayonnaise is only good for sandwiches. And even though Hellmann’s has been successfully teaching new uses to consumers, one challenge still remained: the point of sale. They needed to take advantage of the moment when customers have all the ingredients at hand. Describe how the promotion developed from concept to implementation If the consumer buys Hellmann’s at the supermarket, the software in the cash register detects it and starts matching it with other purchased products, printing a personalized recipe on the receipt itself. Describe the success of the promotion with both client and consumer including some quantifiable results: The software was installed in around 100 cash registers, at all major supermarkets of the St Marchê chain, for over three months. In the first month alone, the sales increased 44% and thousands of recipes were printed, teaching people how to use Hellmann's to prepare salads, meats, sauces, pastas, and even sandwiches. Explain why the method of promotion was most relevant to the product or service Hellmann’s is talking to its target at the perfect moment, when they are buying the product, teaching them how to prepare different recipes beside the ones they are used to prepare.
RECIPE RECEIPT
案例简介：描述客户的简报 大多数人仍然认为蛋黄酱只对三明治有好处。尽管 Hellmann's 已经成功地向消费者传授了新的用途，但一个挑战仍然存在: 销售点。他们需要利用顾客手头所有配料的时刻。 描述促销如何从概念发展到实施 如果消费者在超市购买 Hellmann 's，收银机中的软件会检测到它，并开始将它与其他购买的产品相匹配，在收据上打印个性化的食谱。 描述客户和消费者的成功促销，包括一些可量化的结果: 该软件被安装在大约 100 个收银机上，在圣马歇连锁店的所有主要超市，超过三个月。仅在第一个月，销售额就增长了 44%，成千上万的食谱被印刷出来，教人们如何使用 Hellmann's 来准备沙拉、肉类、酱料、意大利面，甚至三明治。 解释为什么促销方法与产品或服务最相关 Hellmann's 在完美的时候和它的目标交谈，当他们购买产品时，教他们如何在他们用来准备的食谱之外准备不同的食谱。
RECIPE RECEIPT
案例简介：Describe the brief from the client Most people still think mayonnaise is only good for sandwiches. And even though Hellmann’s has been successfully teaching new uses to consumers, one challenge still remained: the point of sale. They needed to take advantage of the moment when customers have all the ingredients at hand. Describe how the promotion developed from concept to implementation If the consumer buys Hellmann’s at the supermarket, the software in the cash register detects it and starts matching it with other purchased products, printing a personalized recipe on the receipt itself. Describe the success of the promotion with both client and consumer including some quantifiable results: The software was installed in around 100 cash registers, at all major supermarkets of the St Marchê chain, for over three months. In the first month alone, the sales increased 44% and thousands of recipes were printed, teaching people how to use Hellmann's to prepare salads, meats, sauces, pastas, and even sandwiches. Explain why the method of promotion was most relevant to the product or service Hellmann’s is talking to its target at the perfect moment, when they are buying the product, teaching them how to prepare different recipes beside the ones they are used to prepare.
食谱收据
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RECIPE RECEIPT
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基本信息
- 广告战役： #Hellmann's-推广与活动-8be3#
- 广告品牌： Hellmann's
- 发布日期： 2000
- 行业领域： 饮食/特产
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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