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Arv 拨片
案例简介：描述客户的简报: 注册非政府组织 Rock4AIDS 认为预防胜于治疗。出生于 2004年，这是一场一年一度的慈善音乐会，通过使用世界上最强大的媒介之一音乐的教育，为抗击艾滋病毒/艾滋病筹集资金。这种直接邮件的创建是为了让潜在的赞助商和国际乐队意识到南非的艾滋病流行，并与 Rock4AIDS 2009 一起签约抗击艾滋病。 创意执行: 摇滚乐队和赞助商不断收到慈善机构的请求。为了打破混乱，我们不仅教育他们了解南非艾滋病问题的程度，而且我们也以引人注目的、令人难忘的方式进行了教育, 与活动无缝链接，实际上可以被使用并融入艺术家自己的演出中。 描述简短/目标的创造性解决方案。 Rock4AIDS direct mailer 被用来瞄准四个公司赞助商以及国际和当地乐队。未来的乐队和赞助商都收到了一盒巨大的抗逆转录病毒药物。每个盒子里都有一个吸塑包，里面有一组 28 个独特的 plectroms，每个都有一个字母，一起拼写句子 “治疗原因”。不是症状。“包括一份传单，设计成医学插页，有 28 条关于艾滋病和 rock4 艾滋病的信息，与插页上的图像和字母相对应。 尽可能详细地描述结果。 在将直接邮件发送给各种乐队后，2009 年 10月3日，两个非常受欢迎的当地音乐表演，Josie Field 和 Prime Circle 跳上船，在 Rock4AIDS 活动中演奏。除了在门票销售中提高 R50 000，我们还以公司赞助和捐赠的形式获得了超过 r80 000。
Arv 拨片
案例简介：Describe the brief from the client: Rock4AIDS, a registered NGO, believes that prevention is better than cure. Born in 2004, it’s an annual benefit concert which raises funds for the fight against HIV/AIDS through education using one of the most powerful mediums in the world, music. This direct mailer was created to make potential sponsors and international bands aware of South Africa's AIDS epidemic and to sign them up to combat the epidemic together with Rock4AIDS 2009. Creative Execution: Rock bands and sponsors are constantly bombarded with requests from charities. In order to break through the clutter, we not only educated them as to the level of the AIDS problem in South Africa, but we also did it in a manner which was striking, memorable, linked seamlessly to the event and could actually be used and incorporated into the gigs of the artists themselves. Describe the creative solution to the brief/objective. The Rock4AIDS direct mailer was used to target four corporate sponsors as well as international and local bands. The prospective bands and sponsors each received what appeared to be a giant box of antiretrovirals. Every box contained a blister pack with a set of 28 unique plectrums, each bearing a single letter, together spelling the sentence “Treat the cause. Not the symptoms.” Included was a leaflet styled to appear as a medical insert, with 28 pieces of information about AIDS and Rock4AIDS, corresponding to the images and letters on the plectrums. Describe the results in as much detail as possible. After sending the direct mailer to various bands, two highly popular local music acts, Josie Field and Prime Circle jumped on board and played at the Rock4AIDS event on 3 October, 2009. Besides raising R50 000 in ticket sales, we also received over R800 000 in the form of corporate sponsorships and donations.
Arv Plectrums
案例简介：描述客户的简报: 注册非政府组织 Rock4AIDS 认为预防胜于治疗。出生于 2004年，这是一场一年一度的慈善音乐会，通过使用世界上最强大的媒介之一音乐的教育，为抗击艾滋病毒/艾滋病筹集资金。这种直接邮件的创建是为了让潜在的赞助商和国际乐队意识到南非的艾滋病流行，并与 Rock4AIDS 2009 一起签约抗击艾滋病。 创意执行: 摇滚乐队和赞助商不断收到慈善机构的请求。为了打破混乱，我们不仅教育他们了解南非艾滋病问题的程度，而且我们也以引人注目的、令人难忘的方式进行了教育, 与活动无缝链接，实际上可以被使用并融入艺术家自己的演出中。 描述简短/目标的创造性解决方案。 Rock4AIDS direct mailer 被用来瞄准四个公司赞助商以及国际和当地乐队。未来的乐队和赞助商都收到了一盒巨大的抗逆转录病毒药物。每个盒子里都有一个吸塑包，里面有一组 28 个独特的 plectroms，每个都有一个字母，一起拼写句子 “治疗原因”。不是症状。“包括一份传单，设计成医学插页，有 28 条关于艾滋病和 rock4 艾滋病的信息，与插页上的图像和字母相对应。 尽可能详细地描述结果。 在将直接邮件发送给各种乐队后，2009 年 10月3日，两个非常受欢迎的当地音乐表演，Josie Field 和 Prime Circle 跳上船，在 Rock4AIDS 活动中演奏。除了在门票销售中提高 R50 000，我们还以公司赞助和捐赠的形式获得了超过 r80 000。
Arv Plectrums
案例简介：Describe the brief from the client: Rock4AIDS, a registered NGO, believes that prevention is better than cure. Born in 2004, it’s an annual benefit concert which raises funds for the fight against HIV/AIDS through education using one of the most powerful mediums in the world, music. This direct mailer was created to make potential sponsors and international bands aware of South Africa's AIDS epidemic and to sign them up to combat the epidemic together with Rock4AIDS 2009. Creative Execution: Rock bands and sponsors are constantly bombarded with requests from charities. In order to break through the clutter, we not only educated them as to the level of the AIDS problem in South Africa, but we also did it in a manner which was striking, memorable, linked seamlessly to the event and could actually be used and incorporated into the gigs of the artists themselves. Describe the creative solution to the brief/objective. The Rock4AIDS direct mailer was used to target four corporate sponsors as well as international and local bands. The prospective bands and sponsors each received what appeared to be a giant box of antiretrovirals. Every box contained a blister pack with a set of 28 unique plectrums, each bearing a single letter, together spelling the sentence “Treat the cause. Not the symptoms.” Included was a leaflet styled to appear as a medical insert, with 28 pieces of information about AIDS and Rock4AIDS, corresponding to the images and letters on the plectrums. Describe the results in as much detail as possible. After sending the direct mailer to various bands, two highly popular local music acts, Josie Field and Prime Circle jumped on board and played at the Rock4AIDS event on 3 October, 2009. Besides raising R50 000 in ticket sales, we also received over R800 000 in the form of corporate sponsorships and donations.
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