Study shows that 66% of people say they still haven’t found their place in sport, with 88% saying that they don’t see themselves as athletes. The world’s leading sports retailer’s first ever global brand platform, created with We Are Pi, places local sports heroes at heart of messaging. CreditsBrand Intersport International General Manager Marketing Christoph Frechen Marketing Services Senior Manager Willy Beyeler Agency Agency WE ARE Pi Chief Executive Officer Alex Bennett-Grant Executive Creative Director Rick Chant Executive Creative Director Barney Hobson Creative Director Matteo Maggiore Creative Director Valerio Mangiafico Lead Design Seth​ Josephs Designer Nick Fatouris Designer Fleur Ellis Director of Strategy Mark Lester Strategist Paris Bethel Managing Director Patrick Garvey Business Director Agathe Derrstroff Senior Account Manager Faye Tuckley Account Executive Slav Slavov Senior Producer Vyvy Ly Research Producer Francesca Mirza Senior Production Director Kim Buttery Business Affairs Director Barrie Williams Business Affairs Manager Emilie Douque Production Production Company Mr Frank Director I AM HERE Director of Photography Harry Wheeler Executive Producer Miguel Teixeira Producer Mathilda Hedberg Production Manager Kathy Sihavong Camera Assistant Scotland - Erin Currie & London - Philip Heron Sound Scotland: Jonny Mcloone. London: Rory Rea Hair & Make Up Scotland - Rhona Stewart & London - Susana Mota Photographer Piet Oosterbeek Featured talent Emma-Jane Smith, Foysol Miah Post Production Edit Sjoerd Dekker & Chris Hicks Music Composer Marco Cucco Colourist Ruben Labree Colour Facility The Compound Audio Post Production Stainless sound Sound designer Nick Smith Graphics Design Veronica Allara