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梅西百货: 愿望作家
案例简介：梅西百货 (Macy's) 和JWT纽约 (JWT New York) 继续其相信活动，提供了今年的愿望。
梅西百货: 愿望作家
案例简介：Macy's and JWT New York continues its Believe campaign with this year's wish-fulfilling offering.
Macy's: The Wish Writer
案例简介：梅西百货 (Macy's) 和JWT纽约 (JWT New York) 继续其相信活动，提供了今年的愿望。
Macy's: The Wish Writer
案例简介：Macy's and JWT New York continues its Believe campaign with this year's wish-fulfilling offering.
梅西百货: 愿望作家
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Macy's: The Wish Writer
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Macy’s eighth annual Believe campaign launches this week with a new film, The Wish Writer, which teaches children the importance of giving back to others during the holiday season. Created by J. Walter Thompson New York and directed by Smuggler's Filip Engstrom, the three-minute film follows the journey of a little girl and her brother as they discover the power of kindness and generosity, with the help of a magic pencil.In addition there is also the Macy’s Wish Writer; an interactive stylus and app, featuring a series of games to teach children about the importance of kindness and generosity, while also providing a way to write the most magical letters to Santa. The Wish Writer stylus will be available for purchase at approximately 600 Macy’s stores and on macys.com.
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