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奇妙的野生帖子: 与奥利奥，托德紧缩
案例简介：客户简报或目标 奥利奥品牌的使命是向世界释放童趣。但是许多成年人已经与他们内心的孩子失去了联系 -- 让他们无法体验周围的奇迹。作为一个渴望被玩弄的饼干的制造者，奥利奥把玩看作是帮助人们重新与我们这个重要部分联系的一种方式。与奥利奥一起玩是一项全球运动，邀请人们以新的方式与标志性的饼干一起玩，希望打开他们的想象力。 执行 我们选择了一群标志性的全球艺术家来参与奥利奥的戏剧活动。从代表与标志性奥利奥饼干玩的方式的单词列表中 -- “紧缩” 、 “扭曲” 、 “扣篮” 、 “梦想” 、 “滚动” “摇滚” 和 “发现” -- 我们选择了三个最适合每个艺术家风格的词，让艺术家决定哪个词对他们来说最鼓舞人心。艺术家随后开始创作奥利奥肖像，将游戏的这一方面带入生活。艺术家们发出了最初的一轮想法，其中一些是基于特定的户外媒体位置，并在获得许可之前收到了反馈，让他们的愿景变得真实。这些艺术品同时出现在建筑物、公共汽车、地铁以及世界各地令人惊讶的地方。艺术家瑞安 · 托德选择了 “紧缩”，并创造了一个充满美味的喜剧张力的图像，让人想起早期的电子游戏和无声电影。 结果 托德的 “紧缩” 艺术品，以及其他艺术家对 “扣篮” 、 “扭曲” 、 “梦想” 、 “滚动” 的解释, “摇滚” 和 “探索” 同时出现在纽约、洛杉矶、阿姆斯特丹和布鲁塞尔等城市。从德国到印度，这些海报立即出现在设计博客上，并通过社交网络分享。最重要的是，他们在日常通勤和漫游中激发了路人的灵感，用色彩和富有想象力的游戏解释让他们大吃一惊，并将他们 -- 即使只是暂时的 -- 与里面的孩子重新联系起来。 相关性 奥利奥是世界上最畅销的饼干/饼干品牌，背后有 100 多年的历史。
奇妙的野生帖子: 与奥利奥，托德紧缩
案例简介：Client Brief Or Objective The Oreo brand mission is to unleash childlike wonder on the world. But many adults have lost touch with their inner child—leaving them unable to experience the wonder around them. As makers of a cookie that begs to be played with, Oreo saw play as a way to help people reconnect with this essential part of us. Play With Oreo is a global campaign that invited people to play with the iconic cookie in new ways, in hopes of opening their imaginations. Execution We selected a group of iconic global artists to participate in the Play With Oreo campaign. From a list of words that represented ways to play with the iconic Oreo cookie—“Crunch,” “Twist,” “Dunk,” “Dream,” “Roll,” “Rock” and “Discover”—we chose three that best suited the style of each artist, and let the artist decide which word was most inspiring to them. The artist then began work on an Oreo portrait that brought that aspect of play to life.Artists sent an initial round of ideas, some of which were based on specific outdoor media locations, and received feedback before getting the green light to bring their vision to life for real. The artworks went up simultaneously on buildings, on buses, in subways, and in surprising locations in cities around the world.Artist Ryan Todd selected “Crunch”, and created an image filled with a delicious comic tension at once reminiscent of early video games and silent movies. Outcome The artwork for Todd’s “Crunch”, along with other artist’s interpretations of “Dunk,” “Twist,” “Dream,” “Roll,” “Rock” and “Discover” appeared simultaneously in cities like New York, Los Angeles, Amsterdam and Brussels. They were immediately noted on design blogs from Germany to India, and the posters were shared across social networks. Most importantly, they inspired passers-by on their daily commutes and wanderings, surprising them with color and imaginative interpretations of play, re-connecting them—if only momentarily—to the kid inside. Relevancy Oreo is the world’s best-selling cookie/biscuit brand, with more than 100 years of history behind it.
Wonderfilled Wild Postings: Crunch With Oreo, Todd
案例简介：客户简报或目标 奥利奥品牌的使命是向世界释放童趣。但是许多成年人已经与他们内心的孩子失去了联系 -- 让他们无法体验周围的奇迹。作为一个渴望被玩弄的饼干的制造者，奥利奥把玩看作是帮助人们重新与我们这个重要部分联系的一种方式。与奥利奥一起玩是一项全球运动，邀请人们以新的方式与标志性的饼干一起玩，希望打开他们的想象力。 执行 我们选择了一群标志性的全球艺术家来参与奥利奥的戏剧活动。从代表与标志性奥利奥饼干玩的方式的单词列表中 -- “紧缩” 、 “扭曲” 、 “扣篮” 、 “梦想” 、 “滚动” “摇滚” 和 “发现” -- 我们选择了三个最适合每个艺术家风格的词，让艺术家决定哪个词对他们来说最鼓舞人心。艺术家随后开始创作奥利奥肖像，将游戏的这一方面带入生活。艺术家们发出了最初的一轮想法，其中一些是基于特定的户外媒体位置，并在获得许可之前收到了反馈，让他们的愿景变得真实。这些艺术品同时出现在建筑物、公共汽车、地铁以及世界各地令人惊讶的地方。艺术家瑞安 · 托德选择了 “紧缩”，并创造了一个充满美味的喜剧张力的图像，让人想起早期的电子游戏和无声电影。 结果 托德的 “紧缩” 艺术品，以及其他艺术家对 “扣篮” 、 “扭曲” 、 “梦想” 、 “滚动” 的解释, “摇滚” 和 “探索” 同时出现在纽约、洛杉矶、阿姆斯特丹和布鲁塞尔等城市。从德国到印度，这些海报立即出现在设计博客上，并通过社交网络分享。最重要的是，他们在日常通勤和漫游中激发了路人的灵感，用色彩和富有想象力的游戏解释让他们大吃一惊，并将他们 -- 即使只是暂时的 -- 与里面的孩子重新联系起来。 相关性 奥利奥是世界上最畅销的饼干/饼干品牌，背后有 100 多年的历史。
Wonderfilled Wild Postings: Crunch With Oreo, Todd
案例简介：Client Brief Or Objective The Oreo brand mission is to unleash childlike wonder on the world. But many adults have lost touch with their inner child—leaving them unable to experience the wonder around them. As makers of a cookie that begs to be played with, Oreo saw play as a way to help people reconnect with this essential part of us. Play With Oreo is a global campaign that invited people to play with the iconic cookie in new ways, in hopes of opening their imaginations. Execution We selected a group of iconic global artists to participate in the Play With Oreo campaign. From a list of words that represented ways to play with the iconic Oreo cookie—“Crunch,” “Twist,” “Dunk,” “Dream,” “Roll,” “Rock” and “Discover”—we chose three that best suited the style of each artist, and let the artist decide which word was most inspiring to them. The artist then began work on an Oreo portrait that brought that aspect of play to life.Artists sent an initial round of ideas, some of which were based on specific outdoor media locations, and received feedback before getting the green light to bring their vision to life for real. The artworks went up simultaneously on buildings, on buses, in subways, and in surprising locations in cities around the world.Artist Ryan Todd selected “Crunch”, and created an image filled with a delicious comic tension at once reminiscent of early video games and silent movies. Outcome The artwork for Todd’s “Crunch”, along with other artist’s interpretations of “Dunk,” “Twist,” “Dream,” “Roll,” “Rock” and “Discover” appeared simultaneously in cities like New York, Los Angeles, Amsterdam and Brussels. They were immediately noted on design blogs from Germany to India, and the posters were shared across social networks. Most importantly, they inspired passers-by on their daily commutes and wanderings, surprising them with color and imaginative interpretations of play, re-connecting them—if only momentarily—to the kid inside. Relevancy Oreo is the world’s best-selling cookie/biscuit brand, with more than 100 years of history behind it.
奇妙的野生帖子: 与奥利奥，托德紧缩
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Wonderfilled Wild Postings: Crunch With Oreo, Todd
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