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耐克: Nike Air Vapormax x Joke - Vision
案例简介：耐克空军一号团队与法国说唱歌手笑话为一个小故障沉重的音乐视频和广告的新鞋。
耐克: Nike Air Vapormax x Joke - Vision
案例简介：Nike Air Vapormax team with French rapper Joke for a glitch-heavy music video-cum-advert for the new shoe.
Nike: Nike Air Vapormax x Joke - Vision
案例简介：耐克空军一号团队与法国说唱歌手笑话为一个小故障沉重的音乐视频和广告的新鞋。
Nike: Nike Air Vapormax x Joke - Vision
案例简介：Nike Air Vapormax team with French rapper Joke for a glitch-heavy music video-cum-advert for the new shoe.
耐克: Nike Air Vapormax x Joke - Vision
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Nike: Nike Air Vapormax x Joke - Vision
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Nike Air Vapormax team with French rapper Joke for a glitch-heavy music video-cum-advert for the new shoe.For Vision, directed by Nathalie Canguilhem for La Pac, the swoosh brand feature their shoes among a bombardment of images, often piled on top of each other or interupted by bursts of static or screen glitches to create a visual style known as 'glitchcore'. Motorcycles are on fire, Joke appears in a white room full of fans (the blowing-air kind rather than blowing-backstage kind), and stock footage of a cheetah plays among an orgy of screens, sights, and static.The promo appears in two forms; the 30-second Nike spot seen above, and a 2:31-version that acts as the music video for Joke's new song Vision, which features brand-appropriate lines such as 'mes Nike vont vitesse de la lumière' ('my Nikes go the speed of light.') Click here to see another gloriously glitchy promo for Nike.
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