案例简介：畅游是中国领先的网络游戏品牌。由于市场的同质化，品牌形象变得更弱。我们希望发起一场运动来建立我们自己独特的品牌形象，并与消费者建立更密切的关系。随着社会压力的增加，我们的大多数目标选择玩网络游戏只是为了放松和娱乐。但是玩游戏通常被认为是腐败的。所以，从他们的角度来看，我们给了他们一些玩的理由。我们站在他们身边，告诉他们: “玩得不错”。

案例简介：Changyou is the leading online game brand in China. Because of the homogenization of the market, the brand image becomes weaker. We want to launch an campaign to build up our own unique brand image and establish a closer relationship with consumers. With the increasing social pressure, most of our targets choose to play online games just for relax and fun. But playing game is often regarded as corrupt. So, from their perspective, we gave them some reasons to play. We stand by their side and tell them: “playing is not bad”.

玩游戏有那么糟吗？ | Playing Can Not Be Bad

案例简介：畅游是中国领先的网络游戏品牌。由于市场的同质化，品牌形象变得更弱。我们希望发起一场运动来建立我们自己独特的品牌形象，并与消费者建立更密切的关系。随着社会压力的增加，我们的大多数目标选择玩网络游戏只是为了放松和娱乐。但是玩游戏通常被认为是腐败的。所以，从他们的角度来看，我们给了他们一些玩的理由。我们站在他们身边，告诉他们: “玩得不错”。

玩游戏有那么糟吗？ | Playing Can Not Be Bad

案例简介：Changyou is the leading online game brand in China. Because of the homogenization of the market, the brand image becomes weaker. We want to launch an campaign to build up our own unique brand image and establish a closer relationship with consumers. With the increasing social pressure, most of our targets choose to play online games just for relax and fun. But playing game is often regarded as corrupt. So, from their perspective, we gave them some reasons to play. We stand by their side and tell them: “playing is not bad”.

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玩游戏有那么糟吗？ | Playing Can Not Be Bad

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