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Uggwilton
案例简介：治疗工作室与 UGG 澳大利亚一起出城 加利福尼亚州洛杉矶，2013年5月22日: 洛杉矶的编辑和后期制作公司治疗工作室与 M & C Saatchi 公司合作，为 UGG 推出了一个新的三个现货套餐。由鲨鱼猪的布莱恩 · 莫罗执导，这些景点是 UGGs 春季运动的一部分，该运动以 “遇见卡尔德威尔” 为特色，为男性提供了新的时尚, “见 Reefton” 和 “见威尔顿”。 “这些景点于 4月开始播出，跟随一名冒险家寻找浪漫,乐趣和冒险都得益于他的 ugg 新发现的自信。查看景点: http://youneedtherapy.tv/reel/press-reel--uggs 《遇见卡尔德威尔》的明星是卡尔德威尔男子的楚卡本身 -- 我们从来没有看到过膝盖上方的主角 -- 这些创造性的镜头让卡尔德威尔楚卡把所有的眼睛都放在鞋子上整个过程的持续时间: 60 点。当卡尔德威尔回到室外阳台上时，这个地方在洛杉矶黄昏的天际线上开放，标志性的 KRKD 无线电塔在地平线上。卡尔德威尔是镇上的一个男人，他的神秘女人偷偷摸摸地从他的公寓门下滑过 -- 一张地铁通行证，一把钥匙和一张地图，上面写着 “8 点前到这里不要迟到” 是卡尔德威尔的唯一线索。 音乐以耶斯安音乐创作的乐观的驾驶摇滚节奏为背景，伴随着歌词: “我做我想做的，你做你想做的, 现在让我们一起做吧。 “我们的英雄手里拿着夹克、地图、地铁通行证和钥匙,“丁” -- 电梯来了，我们离开了大楼。整个音效都是由声音设计师埃迪 · 金 (Eddie Kim) 精心制作的，为城市街道和鞋子本身增添了活力。 治疗公司的克里斯汀 · 麦凯西借了一种断奏编辑风格，带我们进行音乐视频节奏的视觉旅程 -- 只使用地面的镜头。我们看着卡尔德威尔 · 楚卡自信地踩着所有类型的地形: 在镇上，经过一个街头艺术家，沿着楼梯，穿过大厅，沿着自动扶梯，进入地铁车厢, 又出去了，沿着一条繁忙的街道，最后是一家酒吧。卡尔德威尔来了，经过天鹅绒绳子欢迎，在那里他终于遇到了他的神秘女人，他们拥抱。 《遇见卡尔德威尔》是麦卡西编辑的系列中的两个景点之一。她还为摩洛哥风格的帆布滑鞋编辑了《遇见威尔顿》，而同样来自治疗的斯科特 · 汉森, 编辑 “遇见 Reefton” 为航海灵感滑运动鞋。这两个景点都通过展示年轻的臀部、世界旅行者的自发性来突出 UGG 的多功能性和风格。UGG 澳大利亚的综合竞选活动有三个地点，每个地点都自信地从街上传达这一点, 在镇上，你会为男人的新 UGG 春季系列的休闲凉爽舒适做好准备。
Uggwilton
案例简介：Therapy Studios Goes Out on the Town with UGG Australia Los Angeles, CA, MAY 22, 2013: Los Angeles-based editorial and post-production company Therapy Studios partners with agency, M&C Saatchi, on a new three spot package for UGG. Directed by Brian Morrow of Shark Pig, the spots are part of UGGs spring campaign, which features new fashions for men in “Meet the Kaldwell”, “Meet the Reefton” and “Meet the Wilton.” The spots, which began airing in mid-April, follow an adventurer on his quests to find romance, fun and adventure all aided by the new found confidence from his UGGs. View the spots: http://youneedtherapy.tv/reel/press-reel--uggs The star of "Meet the Kaldwell" is the Kaldwell men’s chukka itself—we never see the protagonist above the knee--- these creative shots anthropomorphize the Kaldwell chukka putting all-eyes on the shoe for the duration of the entire :60 spot. The spot opens on the twilight skyline of Los Angles with the iconic KRKD radio tower on the horizon as Kaldwell kicks back on an outdoor balcony. Kaldwell is the man about town following a set of clues his mystery woman slyly slips under his apartment door-- a metro pass, a key and a map with the words, “be here by 8 don’t be late” are Kaldwell’s only clues. Set to an upbeat driving rock tempo composed by Yessian Music, the music carries us along the quest with the lyrics: “I do what I want, you do what you want, now let’s just do it together.” Our hero dons a jacket, map, metro pass and keys in hand, “ding” – the elevator arrives and out of the building we go. Sound effects throughout are expertly crafted by sound designer Eddie Kim of Therapy, adding life to the city streets and to the shoe itself. Kristin McCasey of Therapy lends a staccato editing style that takes us on a music video paced visual journey-- utilizing only shots only of the ground. We watch the Kaldwell chukka confidently tread all types of terrain: out on the town, past a street artist, down a staircase, across a lobby, down an escalator, into a subway car, out again, down a busy street, and finally a bar. Kaldwell arrives, welcomed past the velvet rope, where he finally meets his mystery woman, and they embrace. “Meet the Kaldwell” is one of two spots in the series edited by McCasey. She also edited “Meet the Wilton” for the Moroccan-inspired canvas slip-on shoe, while Scott Hanson, also of Therapy, edited “Meet the Reefton” for the nautical inspired slip on sneaker. Both spots highlight versatility and style of UGG by showcasing the spontaneity of young hip, world-travelers. UGG Australia’s integrated campaign features three spots that each confidently convey that from on the street, to on the town you’ll be prepared for anything with the casual-cool comfort of the new UGG Spring line for men.
uggwilton
案例简介：治疗工作室与 UGG 澳大利亚一起出城 加利福尼亚州洛杉矶，2013年5月22日: 洛杉矶的编辑和后期制作公司治疗工作室与 M & C Saatchi 公司合作，为 UGG 推出了一个新的三个现货套餐。由鲨鱼猪的布莱恩 · 莫罗执导，这些景点是 UGGs 春季运动的一部分，该运动以 “遇见卡尔德威尔” 为特色，为男性提供了新的时尚, “见 Reefton” 和 “见威尔顿”。 “这些景点于 4月开始播出，跟随一名冒险家寻找浪漫,乐趣和冒险都得益于他的 ugg 新发现的自信。查看景点: http://youneedtherapy.tv/reel/press-reel--uggs 《遇见卡尔德威尔》的明星是卡尔德威尔男子的楚卡本身 -- 我们从来没有看到过膝盖上方的主角 -- 这些创造性的镜头让卡尔德威尔楚卡把所有的眼睛都放在鞋子上整个过程的持续时间: 60 点。当卡尔德威尔回到室外阳台上时，这个地方在洛杉矶黄昏的天际线上开放，标志性的 KRKD 无线电塔在地平线上。卡尔德威尔是镇上的一个男人，他的神秘女人偷偷摸摸地从他的公寓门下滑过 -- 一张地铁通行证，一把钥匙和一张地图，上面写着 “8 点前到这里不要迟到” 是卡尔德威尔的唯一线索。 音乐以耶斯安音乐创作的乐观的驾驶摇滚节奏为背景，伴随着歌词: “我做我想做的，你做你想做的, 现在让我们一起做吧。 “我们的英雄手里拿着夹克、地图、地铁通行证和钥匙,“丁” -- 电梯来了，我们离开了大楼。整个音效都是由声音设计师埃迪 · 金 (Eddie Kim) 精心制作的，为城市街道和鞋子本身增添了活力。 治疗公司的克里斯汀 · 麦凯西借了一种断奏编辑风格，带我们进行音乐视频节奏的视觉旅程 -- 只使用地面的镜头。我们看着卡尔德威尔 · 楚卡自信地踩着所有类型的地形: 在镇上，经过一个街头艺术家，沿着楼梯，穿过大厅，沿着自动扶梯，进入地铁车厢, 又出去了，沿着一条繁忙的街道，最后是一家酒吧。卡尔德威尔来了，经过天鹅绒绳子欢迎，在那里他终于遇到了他的神秘女人，他们拥抱。 《遇见卡尔德威尔》是麦卡西编辑的系列中的两个景点之一。她还为摩洛哥风格的帆布滑鞋编辑了《遇见威尔顿》，而同样来自治疗的斯科特 · 汉森, 编辑 “遇见 Reefton” 为航海灵感滑运动鞋。这两个景点都通过展示年轻的臀部、世界旅行者的自发性来突出 UGG 的多功能性和风格。UGG 澳大利亚的综合竞选活动有三个地点，每个地点都自信地从街上传达这一点, 在镇上，你会为男人的新 UGG 春季系列的休闲凉爽舒适做好准备。
uggwilton
案例简介：Therapy Studios Goes Out on the Town with UGG Australia Los Angeles, CA, MAY 22, 2013: Los Angeles-based editorial and post-production company Therapy Studios partners with agency, M&C Saatchi, on a new three spot package for UGG. Directed by Brian Morrow of Shark Pig, the spots are part of UGGs spring campaign, which features new fashions for men in “Meet the Kaldwell”, “Meet the Reefton” and “Meet the Wilton.” The spots, which began airing in mid-April, follow an adventurer on his quests to find romance, fun and adventure all aided by the new found confidence from his UGGs. View the spots: http://youneedtherapy.tv/reel/press-reel--uggs The star of "Meet the Kaldwell" is the Kaldwell men’s chukka itself—we never see the protagonist above the knee--- these creative shots anthropomorphize the Kaldwell chukka putting all-eyes on the shoe for the duration of the entire :60 spot. The spot opens on the twilight skyline of Los Angles with the iconic KRKD radio tower on the horizon as Kaldwell kicks back on an outdoor balcony. Kaldwell is the man about town following a set of clues his mystery woman slyly slips under his apartment door-- a metro pass, a key and a map with the words, “be here by 8 don’t be late” are Kaldwell’s only clues. Set to an upbeat driving rock tempo composed by Yessian Music, the music carries us along the quest with the lyrics: “I do what I want, you do what you want, now let’s just do it together.” Our hero dons a jacket, map, metro pass and keys in hand, “ding” – the elevator arrives and out of the building we go. Sound effects throughout are expertly crafted by sound designer Eddie Kim of Therapy, adding life to the city streets and to the shoe itself. Kristin McCasey of Therapy lends a staccato editing style that takes us on a music video paced visual journey-- utilizing only shots only of the ground. We watch the Kaldwell chukka confidently tread all types of terrain: out on the town, past a street artist, down a staircase, across a lobby, down an escalator, into a subway car, out again, down a busy street, and finally a bar. Kaldwell arrives, welcomed past the velvet rope, where he finally meets his mystery woman, and they embrace. “Meet the Kaldwell” is one of two spots in the series edited by McCasey. She also edited “Meet the Wilton” for the Moroccan-inspired canvas slip-on shoe, while Scott Hanson, also of Therapy, edited “Meet the Reefton” for the nautical inspired slip on sneaker. Both spots highlight versatility and style of UGG by showcasing the spontaneity of young hip, world-travelers. UGG Australia’s integrated campaign features three spots that each confidently convey that from on the street, to on the town you’ll be prepared for anything with the casual-cool comfort of the new UGG Spring line for men.
Uggwilton
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