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    一百万个梦想

    案例简介:这项名为 “百万梦想” 的专业活动已在2020年12月30日上发布。它是由广告公司Ars Thanea和WPP为华为和TECH4ALL品牌创建的。此设计,数字和电影媒体活动与教育和电子,技术行业有关,包含11个媒体资产。它是大约22小时前由设计和工艺工作室提交的: Ars Thanea。

    一百万个梦想

    案例简介:This professional campaign titled 'A Million Dreams' was published on December 30, 2020. It was created for the brands: Huawei and TECH4ALL, by ad agencies: Ars Thanea and WPP. This Design, Digital, and Film media campaign is related to the Education and Electronics, Technology industries and contains 11 media assets. It was submitted about 22 hours ago by Design & Craft Studio: Ars Thanea.

    A Million Dreams

    案例简介:这项名为 “百万梦想” 的专业活动已在2020年12月30日上发布。它是由广告公司Ars Thanea和WPP为华为和TECH4ALL品牌创建的。此设计,数字和电影媒体活动与教育和电子,技术行业有关,包含11个媒体资产。它是大约22小时前由设计和工艺工作室提交的: Ars Thanea。

    A Million Dreams

    案例简介:This professional campaign titled 'A Million Dreams' was published on December 30, 2020. It was created for the brands: Huawei and TECH4ALL, by ad agencies: Ars Thanea and WPP. This Design, Digital, and Film media campaign is related to the Education and Electronics, Technology industries and contains 11 media assets. It was submitted about 22 hours ago by Design & Craft Studio: Ars Thanea.

    一百万个梦想

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    A Million Dreams

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    案例详情

    Together with WPP Team Huawei and Argentinian director’s duo Mab & Becho we have created a heart-warming and meaningful video for Huawei, clearly proving that technology can develop a better future for all. TECH4ALL is a digital inclusion initiative supported by the Chinese technology company Huawei, which approached us to help them present how technology significantly improves the quality of life in four particular fields: education, health, environment, and development. The carefully crafted story presents a hand-made world that works like clockwork. Our guide is a tiny robot, who visits far-off places and allows us to witness how a great change can be made through new technologies. The main hero, a metaphor for technology, takes us to an African Savannah, a hospital, a rainforest, and a remote little village and transmutes people’s life: provides kids with new digital skills, improves the standard of health care, protects the environment, drives balanced development. Simply makes the world a better place. Mechanisms, charming visuals, puppet-like human characters, and smooth camera movements captured in a 3D globe created by our team gave a real movie-like feeling and brought this thought-provoking story to life.

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