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智能手机卫生纸
案例简介：执行 -这场运动从 12月15日开始到 3月15日 (3 个月)-这张卫生纸在成田国际机场安装了 86 个厕所 (靠近到达门)。 -超过 2000 卷卫生纸被旅行者使用 概要 虽然 docomo 是日本第一大手机运营商，但它在日本以外的知名度很低。这已经成为一个需要解决的重大问题，因为 2020 届东京奥运会的日本游客正在迅速增加。 活动描述 智能手机，你最好的旅行伙伴，可能会毁了你的旅行。这是因为屏幕上的细菌是马桶座圈上的 5 倍。想象一下，在旅行中，这些细菌不知何故进入你的身体.对此，docomo 在成田国际机场开发了世界上第一个 “智能手机卫生纸”, 游客的第一个日本联络点。 结果 这场运动证明了 docomo 有一种独特的日本好客精神？对于外国游客。英国广播公司、美国有线电视新闻网、《卫报》、《泰晤士报》和世界各地的其他知名媒体立即报道了这个故事 (总共有 53 个国家的 543 家媒体)。它的照片以及令人惊讶的表情出现在 sns 上。与上个月相比，wi-fi 访问率为 120%，而翻译应用下载率为 130%。 战略 这张卫生纸是成田国际机场安装的 86 个厕所，成田国际机场是第一个前往日本的旅行者接触点。
智能手机卫生纸
案例简介：Execution -This campaign started 15th Dec to 15th Mar (3months)-This toilet paper was installed 86 toilets in NARITA international airport(near arrive gate).-More than 2000 rolls of toilet papers were used by travelers Synopsis While docomo is japan’s no.1 mobile phone operator,its name recognition outside japan is low. This has became a major issue that needs to be resolved, since visitors in japan are rapidly increasing for the 2020 Tokyo Olympics. CampaignDescription The smartphone, your best travel buddy, could potentially ruin your trip. This is because there are 5 times the germs on screen than there is on a toilet seat. Imagine, having those germs somehow enter your body during a travel...In response to this, docomo has developed the world's first "toilet paper for smartphones" in Narita international airport, the visitor’s first contact point of japan. Outcome This campaign proved that docomo have an unique japanese spirit of hospitality?omotenashi spirit? for foreign travelers. BBC, CNN, Guardian, The times, and other well-known media around the world immediately picked up the story(total 543media around 53countries). And pictures of it in action along with expressions of amazement showed up on sns. Wi-fi access was 120% compared to the previous month, while translation app downloads were 130% compared to the previous month. Strategy This toilet paper was installed 86 toilets in NARITA international airport where is the first contact point of travelers to Japan.
Toilet Paper for Smartphones
案例简介：执行 -这场运动从 12月15日开始到 3月15日 (3 个月)-这张卫生纸在成田国际机场安装了 86 个厕所 (靠近到达门)。 -超过 2000 卷卫生纸被旅行者使用 概要 虽然 docomo 是日本第一大手机运营商，但它在日本以外的知名度很低。这已经成为一个需要解决的重大问题，因为 2020 届东京奥运会的日本游客正在迅速增加。 活动描述 智能手机，你最好的旅行伙伴，可能会毁了你的旅行。这是因为屏幕上的细菌是马桶座圈上的 5 倍。想象一下，在旅行中，这些细菌不知何故进入你的身体.对此，docomo 在成田国际机场开发了世界上第一个 “智能手机卫生纸”, 游客的第一个日本联络点。 结果 这场运动证明了 docomo 有一种独特的日本好客精神？对于外国游客。英国广播公司、美国有线电视新闻网、《卫报》、《泰晤士报》和世界各地的其他知名媒体立即报道了这个故事 (总共有 53 个国家的 543 家媒体)。它的照片以及令人惊讶的表情出现在 sns 上。与上个月相比，wi-fi 访问率为 120%，而翻译应用下载率为 130%。 战略 这张卫生纸是成田国际机场安装的 86 个厕所，成田国际机场是第一个前往日本的旅行者接触点。
Toilet Paper for Smartphones
案例简介：Execution -This campaign started 15th Dec to 15th Mar (3months)-This toilet paper was installed 86 toilets in NARITA international airport(near arrive gate).-More than 2000 rolls of toilet papers were used by travelers Synopsis While docomo is japan’s no.1 mobile phone operator,its name recognition outside japan is low. This has became a major issue that needs to be resolved, since visitors in japan are rapidly increasing for the 2020 Tokyo Olympics. CampaignDescription The smartphone, your best travel buddy, could potentially ruin your trip. This is because there are 5 times the germs on screen than there is on a toilet seat. Imagine, having those germs somehow enter your body during a travel...In response to this, docomo has developed the world's first "toilet paper for smartphones" in Narita international airport, the visitor’s first contact point of japan. Outcome This campaign proved that docomo have an unique japanese spirit of hospitality?omotenashi spirit? for foreign travelers. BBC, CNN, Guardian, The times, and other well-known media around the world immediately picked up the story(total 543media around 53countries). And pictures of it in action along with expressions of amazement showed up on sns. Wi-fi access was 120% compared to the previous month, while translation app downloads were 130% compared to the previous month. Strategy This toilet paper was installed 86 toilets in NARITA international airport where is the first contact point of travelers to Japan.
智能手机卫生纸
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Toilet Paper for Smartphones
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