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BetterMe
案例简介：BetterMe是一个健康和健身应用生态系统，它与屡获殊荣的设计机构Banda合作，专门在Snapchat上开展了一项新的品牌传播活动。由于危机即将来临，广告预算在第一时间减少。对于创意机构来说，改变习惯性的工作流程，比平时更快、更灵活是非常必要的。在新的全远程工作条件流程中，班达在在家的同时，在 5 天内从头开始创建了 8 个视频!没有办法拍摄现场视频，所以唯一的解决方案是创建动画片，通常需要一个月左右。录制独特的音乐需要两周到一个月的时间。BetterMe & Banda不到一周就完成了。BetterMe一联系我们，我们就意识到这是一场完美的比赛。就在我们第一次互动后的一个小时，我们的创意战略家起草了几个概念。在我们设法批准项目战略并向我们的创意团队简要介绍的第二天。这是一个高速的工作进展，对我们来说非常鼓舞人心。产品本身靠近我们的团队，因为我们中的许多人开始冥想，锻炼在家里检疫.
BetterMe
案例简介：BetterMe, an ecosystem of health & fitness apps, collaborated with award-winning design agency Banda for a new brand communications campaign run exclusively on Snapchat. Due to the impending crisis, advertising budgets are reduced in the first place. It is super necessary for creative agencies to change habitual workflow and be faster and flexible than usual. In new all-remote working conditions processes, Banda has created 8 videos from scratch in 5 days while staying at home! There is no way to shoot live videos, so the only solution is to create animated cartoons, which usually takes about a month. Recording unique music takes from two weeks to a month. BetterMe & Banda did it in less than a week. As soon as BetterMe reached out to us, we realized it was a perfect match. Just an hour after our first interaction, our creative strategists drafted several concepts. And the day after we managed to approve the project’s strategy and brief our creative team. It was a high speed work progress which is very inspiring for us. The product itself was close to our team, as many of us began to meditate and exercise at home during quarantine.
BetterMe
案例简介：BetterMe是一个健康和健身应用生态系统，它与屡获殊荣的设计机构Banda合作，专门在Snapchat上开展了一项新的品牌传播活动。由于危机即将来临，广告预算在第一时间减少。对于创意机构来说，改变习惯性的工作流程，比平时更快、更灵活是非常必要的。在新的全远程工作条件流程中，班达在在家的同时，在 5 天内从头开始创建了 8 个视频!没有办法拍摄现场视频，所以唯一的解决方案是创建动画片，通常需要一个月左右。录制独特的音乐需要两周到一个月的时间。BetterMe & Banda不到一周就完成了。BetterMe一联系我们，我们就意识到这是一场完美的比赛。就在我们第一次互动后的一个小时，我们的创意战略家起草了几个概念。在我们设法批准项目战略并向我们的创意团队简要介绍的第二天。这是一个高速的工作进展，对我们来说非常鼓舞人心。产品本身靠近我们的团队，因为我们中的许多人开始冥想，锻炼在家里检疫.
BetterMe
案例简介：BetterMe, an ecosystem of health & fitness apps, collaborated with award-winning design agency Banda for a new brand communications campaign run exclusively on Snapchat. Due to the impending crisis, advertising budgets are reduced in the first place. It is super necessary for creative agencies to change habitual workflow and be faster and flexible than usual. In new all-remote working conditions processes, Banda has created 8 videos from scratch in 5 days while staying at home! There is no way to shoot live videos, so the only solution is to create animated cartoons, which usually takes about a month. Recording unique music takes from two weeks to a month. BetterMe & Banda did it in less than a week. As soon as BetterMe reached out to us, we realized it was a perfect match. Just an hour after our first interaction, our creative strategists drafted several concepts. And the day after we managed to approve the project’s strategy and brief our creative team. It was a high speed work progress which is very inspiring for us. The product itself was close to our team, as many of us began to meditate and exercise at home during quarantine.
BetterMe
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BetterMe
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基本信息
- 广告品牌： BetterMe , Snapchat
- 发布日期： 2020-04
- 行业领域： 生活服务 , 个人护理 , 医疗/护理 , 公共事业 , 日用品/母婴
- 媒体类别： 短视频 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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