营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    DIGISEQ

    案例简介:概要 我们付款的方式正在改变。2017年1月,英国进行了 3.51亿次非接触式支付,比去年增长了 2.6 倍。数字支付是通过手机、可穿戴设备等进行的。我们预计付费设备的范围将继续增长。现在,三星和苹果这样的巨头能够支付,但只能在他们的设备上进行,并且令牌化只能在他们的平台上进行。Digiseq 正在开辟景观。我们的系统可以将任何物品,从手提包到袖扣,都变成一个安全的支付设备。 战略 我们希望通过模拟和数字产品向每个人提供可穿戴支付。就像你可以将你的账户下载到你的 iPhone 或三星手表一样,你也可以在任何你想要的项目上下载到 Digiseq。凭借我们的平台和技术,我们正在改变可穿戴设备的发展方式,为新的增长打开市场。为了做到这一点,我们与一些业内最大的公司合作,从安全芯片制造商到巴克莱银行和荷兰银行,再到斯沃琪和克夫等设备制造商。 结果 我们是世界上仅有的六家通过万事达卡认证的公司之一 -- 除了苹果支付、三星、安卓、 FitPay 和微软钱包。Digiseq 提供完整的解决方案,支持 Kerv rings 中的支付功能。Digiseq 帮助 Kerv 优化库存并缩短产品交付时间。到目前为止,已经售出大约 2,500 枚戒指。我们已经获得了超过 100 万英镑的种子资金,目前有 25 个跨国组织,包括银行、新技术公司和家庭品牌,作为我们芯片和平台服务的客户。Digiseq 推动了营销活动背后的支付能力,该活动让通勤者可以免费乘坐伦敦地铁,使用促销瓶 Lucozade。Digiseq 为 Lucozade 提供了芯片、预付账户以及数据处理和供应解决方案。在 2017年5月的发射期间分发了 5,000 瓶。 执行 通过我们安全、独特和以用户为中心的平台,我们可以让消费者将他们的信用卡凭证下载到任何可穿戴设备中,从手提包到袖扣, 把它变成一个支付设备。我们是世界上唯一能够以安全、认可和最重要的是实用的方式做到这一点的公司。我们的系统可以在手机或平板电脑上使用,可以通过 POS 或仓库使用。我们通过一个简单的单一连接来管理端到端的复杂性。我们可以将所有银行与任何拥有我们芯片的消费设备连接起来,并在瞬间处理所有必要的复杂性和安全性。 活动描述 Digiseq 开辟了一个新的可能性世界,通过 Digiseq 应用程序将任何物体瞬间变成支付设备。只需同步您的银行详细信息,与应用程序配对,然后点击支付。我们是世界上唯一一家能够提供这种灵活性的公司。我们的微型芯片可以安全地添加到任何物品中,如手表、手镯或包,确保交易是你的,物品是真实的。Digiseq 是最安全、最聪明和最快的方式,为我们所知道、拥有和热爱的事物带来非接触式能力。

    DIGISEQ

    案例简介:Synopsis The way we make payments is changing. In January 2017, there were 351 million contactless payments made in the UK, a 2.6x increase compared with last year. Digital payments are being made with mobile phones, wearables and more. We expect the range of pay-enabled devices to keep growing. Right now, giants like Samsung and Apple enable payments, but only on their devices – and tokenisation is only available on their platforms. Digiseq is opening up the landscape. Our system can turn any object, from a handbag to a cufflink, into a secure payment device. Strategy We wanted to make wearable payments available to everyone, on both analogue and digital products. In the same way that you can download your account to your iPhone or Samsung Watch, you can download it to Digiseq on any item you wish. With our platform and technology we are changing the way the wearables landscape develops, opening up the market for new growth. To do this we have partnered with some of the biggest names in the industry, from secure chip manufacturers to banks such as Barclays and ABN AMRO, to device manufacturers such as Swatch and Kerv. Outcome We are one of only six companies in the world that are verified for tokenisation by Mastercard – alongside Apple Pay, Samsung, Android, FitPay and Microsoft Wallet. Digiseq provides the full solution to enable payment capabilities in Kerv rings. Digiseq helped Kerv to optimize their inventory and shorten product delivery time. Approximately 2,500 rings have been sold so far. We have received over £1m in seed funding, and currently have 25 multinational organisations, including banks, new technology companies and household brands, as customers of our chip and platform services. Digiseq powered the payment capability behind a marketing activation that gave a free ride on the London Underground to commuters using promotional bottles of Lucozade. Digiseq provided the chips, the prepaid accounts, and the data processing and provisioning solution to Lucozade. 5,000 bottles were distributed during the launch in May 2017. Execution Through our secure, unique and user-centric platform, we can enable a consumer to download their credit card credentials into any wearable, from a handbag to a cufflink, and turn it into a payment device. We are the only company in the world that can do this in a secure, approved and – most importantly – practical way. Our system can be used on a mobile or tablet, by a POS or in a warehouse. We manage the complexity end to end through a simple, single connection. We can connect all the banks with any consumer device that has our chip, with all the necessary complexity and security taken care of in an instant. CampaignDescription Digiseq opens up a new world of possibility, turning any object into a payment device in an instant via the Digiseq app. Just sync your bank details, pair with the app and pay with a tap. We’re the only company in the world that can offer this level of flexibility. Our tiny chip can be securely added to any object, such as a watch, bracelet or bag, ensuring transactions are yours and objects are authentic. Digiseq is the most secure, smartest and fastest way to bring contactless capabilities to the things we know, own and love.

    DIGISEQ

    案例简介:概要 我们付款的方式正在改变。2017年1月,英国进行了 3.51亿次非接触式支付,比去年增长了 2.6 倍。数字支付是通过手机、可穿戴设备等进行的。我们预计付费设备的范围将继续增长。现在,三星和苹果这样的巨头能够支付,但只能在他们的设备上进行,并且令牌化只能在他们的平台上进行。Digiseq 正在开辟景观。我们的系统可以将任何物品,从手提包到袖扣,都变成一个安全的支付设备。 战略 我们希望通过模拟和数字产品向每个人提供可穿戴支付。就像你可以将你的账户下载到你的 iPhone 或三星手表一样,你也可以在任何你想要的项目上下载到 Digiseq。凭借我们的平台和技术,我们正在改变可穿戴设备的发展方式,为新的增长打开市场。为了做到这一点,我们与一些业内最大的公司合作,从安全芯片制造商到巴克莱银行和荷兰银行,再到斯沃琪和克夫等设备制造商。 结果 我们是世界上仅有的六家通过万事达卡认证的公司之一 -- 除了苹果支付、三星、安卓、 FitPay 和微软钱包。Digiseq 提供完整的解决方案,支持 Kerv rings 中的支付功能。Digiseq 帮助 Kerv 优化库存并缩短产品交付时间。到目前为止,已经售出大约 2,500 枚戒指。我们已经获得了超过 100 万英镑的种子资金,目前有 25 个跨国组织,包括银行、新技术公司和家庭品牌,作为我们芯片和平台服务的客户。Digiseq 推动了营销活动背后的支付能力,该活动让通勤者可以免费乘坐伦敦地铁,使用促销瓶 Lucozade。Digiseq 为 Lucozade 提供了芯片、预付账户以及数据处理和供应解决方案。在 2017年5月的发射期间分发了 5,000 瓶。 执行 通过我们安全、独特和以用户为中心的平台,我们可以让消费者将他们的信用卡凭证下载到任何可穿戴设备中,从手提包到袖扣, 把它变成一个支付设备。我们是世界上唯一能够以安全、认可和最重要的是实用的方式做到这一点的公司。我们的系统可以在手机或平板电脑上使用,可以通过 POS 或仓库使用。我们通过一个简单的单一连接来管理端到端的复杂性。我们可以将所有银行与任何拥有我们芯片的消费设备连接起来,并在瞬间处理所有必要的复杂性和安全性。 活动描述 Digiseq 开辟了一个新的可能性世界,通过 Digiseq 应用程序将任何物体瞬间变成支付设备。只需同步您的银行详细信息,与应用程序配对,然后点击支付。我们是世界上唯一一家能够提供这种灵活性的公司。我们的微型芯片可以安全地添加到任何物品中,如手表、手镯或包,确保交易是你的,物品是真实的。Digiseq 是最安全、最聪明和最快的方式,为我们所知道、拥有和热爱的事物带来非接触式能力。

    DIGISEQ

    案例简介:Synopsis The way we make payments is changing. In January 2017, there were 351 million contactless payments made in the UK, a 2.6x increase compared with last year. Digital payments are being made with mobile phones, wearables and more. We expect the range of pay-enabled devices to keep growing. Right now, giants like Samsung and Apple enable payments, but only on their devices – and tokenisation is only available on their platforms. Digiseq is opening up the landscape. Our system can turn any object, from a handbag to a cufflink, into a secure payment device. Strategy We wanted to make wearable payments available to everyone, on both analogue and digital products. In the same way that you can download your account to your iPhone or Samsung Watch, you can download it to Digiseq on any item you wish. With our platform and technology we are changing the way the wearables landscape develops, opening up the market for new growth. To do this we have partnered with some of the biggest names in the industry, from secure chip manufacturers to banks such as Barclays and ABN AMRO, to device manufacturers such as Swatch and Kerv. Outcome We are one of only six companies in the world that are verified for tokenisation by Mastercard – alongside Apple Pay, Samsung, Android, FitPay and Microsoft Wallet. Digiseq provides the full solution to enable payment capabilities in Kerv rings. Digiseq helped Kerv to optimize their inventory and shorten product delivery time. Approximately 2,500 rings have been sold so far. We have received over £1m in seed funding, and currently have 25 multinational organisations, including banks, new technology companies and household brands, as customers of our chip and platform services. Digiseq powered the payment capability behind a marketing activation that gave a free ride on the London Underground to commuters using promotional bottles of Lucozade. Digiseq provided the chips, the prepaid accounts, and the data processing and provisioning solution to Lucozade. 5,000 bottles were distributed during the launch in May 2017. Execution Through our secure, unique and user-centric platform, we can enable a consumer to download their credit card credentials into any wearable, from a handbag to a cufflink, and turn it into a payment device. We are the only company in the world that can do this in a secure, approved and – most importantly – practical way. Our system can be used on a mobile or tablet, by a POS or in a warehouse. We manage the complexity end to end through a simple, single connection. We can connect all the banks with any consumer device that has our chip, with all the necessary complexity and security taken care of in an instant. CampaignDescription Digiseq opens up a new world of possibility, turning any object into a payment device in an instant via the Digiseq app. Just sync your bank details, pair with the app and pay with a tap. We’re the only company in the world that can offer this level of flexibility. Our tiny chip can be securely added to any object, such as a watch, bracelet or bag, ensuring transactions are yours and objects are authentic. Digiseq is the most secure, smartest and fastest way to bring contactless capabilities to the things we know, own and love.

    DIGISEQ

    暂无简介

    DIGISEQ

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: R/GA (英国 伦敦)

    案例详情

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入