Xiao Zhu - Small Pig|短视频|广告营销案例【ADGuider广告指南】

小朱-小猪

案例简介：当我们第一次着手这个令人兴奋和具有挑战性的项目时，没有人能预见到这将是一个死胡同。不是我们，也不是机构，甚至不是客户。然后，客户在应该被释放前不久改变了主意，并拔掉了插头。你可以想象失望是巨大的: 所有各方都投入了如此多的努力 -- KARMA the agency，Matthias -- 导演，SGA，制作和天鹅绒的职位, 几个月的努力工作 -- 客户完全放弃了这个概念，让我们完成了，仍然很棒,大胆的最终产品可能永远看不到曙光。为交付的顶级品牌传播工具感到自豪, 我们与该机构站在一起，称赞所有个人所做的出色工作 -- 所以我们决定这项令人惊叹的工作不应该在黑暗的档案中结束, 但是应该向世界各地的观众展示和提供。这是一个名为小朱 (小猪) 的中国短期租赁在线服务项目 (相当于我们的 Airbnb)。在这个商业广告中，马蒂亚斯 · 岑特纳展示了中国标准酒店的生活，就像一部悲剧喜剧一样，在恐怖隧道中骑行。使用冰冻瞬间效果和组合移动元素马蒂亚斯 · 赞特纳在无缝编辑中跟随在他的相机前注册的特殊事件，当他进入不同的房间并爬上这个戏剧性的标准酒店的地板时设置。所有被停职的人都被困在最尴尬的、经常是羞辱的情况下。中国的挽歌像一首卡拉ok 歌曲一样在我们周围回响，发出悲伤的刺耳声音，但幽默地突出了中国标准酒店发生的情况。生活的戏剧集中在风景细节和人们的情感上，逐层揭示。在这个 “歌剧洞穴” 的顶峰，救援是从顶层的窗户跳出来的。但是不要担心: 我们的英雄只找到了小朱 -- 一种替代的可能性和明确的改进，永远逃避这种平庸。技术准备花了几个月的时间进行细节规划，包括预先即 moco 移动和在 CGI 中预先建造，要求最集中、完美主义和专业精神推动艺术部门、操纵人员, 冻结的演员和整个制作团队到了可以实现的边缘。挑战随后被运送到后期制作，在那里，来自伊格利特和天鹅绒组合的惊人 CGI 完美地完成了令人印象深刻的真实拍摄，以形成意想不到的体验。

小朱-小猪

案例简介：When we first got our hands on this exciting and challenging project, no one could foresee that it would be a dead end. Nor we, nor the agency not even the client. And then, the client changed his mind shortly before it was supposed to be released and pulled the plug. You can imagine that disappointment was grand: with so much effort invested from all of the parties – KARMA the agency, Matthias – the director, SGA, the production and velvet’s post, months of hard work – client abandoned the concept completely and left us with the finished, still fantastic, bold end product which might never see the light of day. Proud of the delivered prime brand communication tool on a high level, we stand with the agency and compliment the remarkable work all individuals put in – so we decided this stunning work should not end in a dark archive, but should be shown and available to the audience all over the world. It was a project for the Chinese short-term rent online service called Xiao Zhu (Small Pig), (equivalent to our Airbnb). For this commercial Matthias Zentner illustrated the life in Chinese standard hotel, resembling the ride in a Tunnel of Horror as a tragic comedy. Using the frozen moment effect with combined moving elements Matthias Zentner follows in a seamless edit the peculiar events enrolling in front of his camera as he enters different rooms and climbs up the floors of this dramatic standard hotel setting. All people suspended in time are kept trapped in the most awkward, often humiliating situations. The Chinese elegy echoes as a karaoke song around us in a mournful cacophony, yet humorously highlighting the situations occurring in Chinese standard hotel. The life’s drama is concentrated on the scenery details and people emotions revealed level by level. At the peak of this “Opera Grotesca” the rescue is found in a jump out of the window from a very top floor. But don’t worry: our hero only found XiaoZhu – an alternative possibility and definite improvement, escaping this mediocracy, forever. Technical preparations took months time of detail planning including pre-viz of moco moves and pre-build in CGI, demanding the outmost concentration, perfectionism and professionalism pushing the art department, the rigging crews, the frozen actors and the whole production crew to the verge of what was achievable. The challenge was then transported to the post production where the stunning CGI from Ignyte and velvet compositing in a combo finessed the impressive real shoot in order to shape an unexpected experience.