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英国Lidl: TBWA \ 伦敦的婴儿专家
案例简介：
英国Lidl: TBWA \ 伦敦的婴儿专家
案例简介：
Lidl UK: Baby Experts by TBWA\London
案例简介：
Lidl UK: Baby Experts by TBWA\London
案例简介：
英国Lidl: TBWA \ 伦敦的婴儿专家
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Lidl UK: Baby Experts by TBWA\London
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TBWA\London has launched Lidl's new baby range, Lupilu, with a range of shot TV spots. The campaign aims to give a voice to those can't even speak yet—babies, the real experts.Given a brief to introduce a new brand into a competitive category, dominated by established brands and highly dependent on trust and advocacy, TBWA's campaign uses sharp humour and frank acknowledgement of the realities of parenting - mopping up vomit, changing nappies and messy feeding times - to break through.CreditsCreative Director: Andy JexCopywriter: Andreas LefterisArt Director: Elson RodriguesProduction: OutsiderDirector: Chris Balmond
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