The emoji that wants to save your life|短视频,图文|广告营销案例【ADGuider广告指南】

想要拯救你生命的表情符号

案例简介：无论您是谁或来自哪里，当您听到 “乳腺癌” 的诊断时，您的世界就会陷入停顿。但是在阿联酋，癌症患者的朋友，地平线上有一种明亮的粉红色希望。这个非营利组织认为，癌症永远不应该是一次可怕的旅程，而且绝对不应该独自一人。他们致力于支持患者及其家人的每一步。但是他们的工作并不止于此，FOCP知道早期发现和提高自我检查意识的重要性，尤其是在乳腺癌中，80% 的乳腺癌肿瘤是自我检测的。这就是为什么粉红色的十月是他们日历上最重要的月份。他们努力工作的时候提醒各地的妇女检查自己的乳房!Horizon FCB迪拜希望找到一种支持FOCP的方法，并使用Pink October发起一项倡议，该倡议将全年不断提醒女性进行自我检查。这是当一些东西引起他们的注意时，一个表情符号从键盘上挥舞出来。但是表情符号是在挥舞还是在做其他事情？他们问了一个问题，“你有没有想过为什么这个表情符号会让她的手臂悬空？这是因为她正在做乳腺癌自我检查。”“ 使用表情符号拥有一个创造性的 '自我检查' 工具将有助于传播关于乳腺癌的信息，创造对话和急需的意识 ”-癌症患者之友总干事Sawsan Al Madhi博士。表情符号提醒每个看到或发送表情符号进行自我检查的女性，并且标签迅速传播到世界各地。阿拉伯联合酋长国FCB为癌症患者之友制作的数字广告，类别为: 公共利益，非政府组织。

想要拯救你生命的表情符号

案例简介：No matter who you are or where you’re from, when you hear the diagnosis “Breast cancer” your world comes to a standstill. But in the UAE, there’s a bright pink light of hope on the horizon, Friends of Cancer Patients. This non-profit organization believes cancer should never be a scary journey, and definitely not one you should take alone. They are committed to supporting patients and their families every step of the way. But their work doesn’t stop there, FOCP knows the importance of early detection and raising awareness about self-exams, especially with breast cancer where 80% of breast cancer tumors are self-detected. This is why Pink October is the most important month on their calendar. A time when they work hard to remind women everywhere to check their breasts! Horizon FCB Dubai wanted to find a way to support FOCP and use Pink October to launch an initiative that would act as a constant year-round reminder for women to do self-exams. This is when something caught their eye, an emoji waving out of the keyboard. But was the emoji waving, or doing something else? They asked the question, “Have you ever wondered why this emoji has her arm in the air? It’s because she’s doing a breast cancer self-exam.” “Having a creative ‘self-examination’ tool using an Emoji will help spread the word about Breast cancer, creating dialogue and much needed awareness” - Dr. Sawsan Al Madhi, Director General, Friends of Cancer Patients. The emoji is a reminder to every woman who sees it or sends it to do their self-exam, and the hashtag quickly spread around the world. Digital advertisement created by FCB, United Arab Emirates for Friends of Cancer Patients, within the category: Public Interest, NGO.